In an industry where annual employee attrition in pharmaceutical sales often ranges between 20% and 30%, ENTOD Pharmaceuticals has emerged as one of India’s most stable employers, reporting attrition of less than 5% within its ophthalmic field force and corporate headquarters.
The achievement reflects the company’s long-standing belief that sustainable business success begins with investing in people.
With a workforce of over 1,500 employees and operations across 67 countries, ENTOD has built a reputation not only for pharmaceutical innovation but also for cultivating a workplace where employees choose to build long-term careers.
The foundation of this culture was laid by the company’s founder, the late Mr G V Masurkar, who established ENTOD in 1977 with the belief that a successful organisation should function as an extended family. His philosophy of leading with integrity, humility, mutual respect and compassion continues to shape the organisation nearly five decades later.
Rather than viewing employees as resources, ENTOD believes in nurturing people through trust, empowerment and continuous professional development. The company has maintained this family-oriented culture across generations, creating an environment where individuals are encouraged to grow personally and professionally while contributing towards a shared purpose of improving patients’ lives through innovation.
“Our founder always believed that businesses are built by people, not products. That philosophy remains deeply embedded in our organisation today. We have never measured success only by financial performance, but also by the strength of our culture and the wellbeing of our people. Our colleagues are not simply employees they are part of the ENTOD family. When people feel respected, supported and inspired, loyalty follows naturally,” said Kishore Gurudas Masurkar, Chairman, ENTOD Pharmaceuticals.
The company’s people-first philosophy is supported by a comprehensive employee wellbeing framework that extends beyond the workplace.
ENTOD has introduced PRANA, its holistic employee wellness programme aimed at promoting physical, mental and emotional wellbeing. The initiative includes preventive health check-ups, wellness awareness programmes, fitness initiatives, mental wellbeing support and activities designed to encourage healthier lifestyles and better work-life balance.
Recognising the importance of financial security alongside physical wellbeing, the company also provides comprehensive health insurance and life insurance benefits for employees and their families, reinforcing its commitment to supporting its workforce during every stage of their professional journey.
Industry experts acknowledge that maintaining employee attrition below 5% within pharmaceutical sales organisations is exceptionally uncommon, particularly at a time when companies across the healthcare sector are competing aggressively for experienced talent. Such workforce stability enables stronger relationships with healthcare professionals, preserves institutional knowledge, enhances customer engagement and creates continuity in innovation.
Over the years, ENTOD’s emphasis on ethical leadership, transparent career progression, employee recognition, continuous learning and long-term welfare has helped build a highly engaged workforce that shares the company’s vision and values.
As India’s pharmaceutical industry continues to expand globally, ENTOD believes that its greatest competitive advantage will remain its people a philosophy first established by the late Mr. G. V. Masurkar and proudly carried forward today.