Bengaluru: As households across the country prepare for the festive season, Shopsy by Flipkart has set the tone for celebration with a strong surge in value-driven shopping witnessed during its Grand Shopsy Mela. With over 70% of app installs and orders coming from Tier 3 and 4+ towns, the event reaffirmed Bharat’s growing appetite for affordable and quality products. Millennials and Gen Z, in particular, drove growth in household items, men’s fashion, and footwear. Shopsy also reported a 44% increase in repeat buyers during the sale period.
With the festive season around the corner, the Grand Shopsy Mela enabled households to shop for everything they needed ahead of the festive season. The robust sale performance highlighted how value-conscious shoppers embraced Shopsy’s expansive assortment of over 1 crore products priced under ₹149/- across 1,300 categories. From festive kurtas for Durga Puja to home décor for Diwali, Shopsy anticipated the diverse needs of every Indian household by curating special festive collections for diverse cultural celebration and delivering a seamless shopping experience. This further strengthened its position as the go-to platform for value-conscious consumers across Bharat.
Kapil Thirani, Vice President, Shopsy and Flipkart Marketplace, Flipkart, said, “With the Grand Shopsy Mela, we aimed to give our customers and sellers early access to the festive season. This year’s response has set a new benchmark for Shopsy, reflecting our continued focus on delivering value for money, a wide quality selection, and expanding digital access to local sellers. We are thrilled by the double-digit growth across core categories and the record reach in previously underserved towns. Shopsy remains committed to democratizing e-commerce- deepening access, empowering local entrepreneurs, and delivering exceptional value to every Indian household.”
Household, Menswear & Footwear led the Festive Demand
The sale saw remarkable growth for household essentials, recording a 108% surge in demand, while men’s casual wear and footwear grew by 95%. Women’s kurta and pant sets, along with earbuds and men’s analog watches, emerged as top-selling products, reflecting Shopsy’s strong appeal among value driven, style conscious shoppers as they prepare for the festive season ahead.
Young India, Local Sellers Drive E-commerce Momentum
This time’s Grand Shopsy Mela’s growth was fueled by a new wave of young shoppers, with Millennials (48%) and Gen Z (32%) together making up over 80% of the customer base, underscoring the platform’s strong connect with India’s digital-first Bharat shoppers. Gen Z focused primarily on personal grooming, fashion, and apparel, while millennials favored home essentials and fashion, contributing to a significant 60% of sales. Women buyers further underscored their growing influence in shaping Bharat’s shopping choices, leading overall activity with 57% of total orders.
Committed to empowering sellers, Shopsy successfully onboarded new local sellers from across Bharat and continued educating sellers to prepare for the festive season, ensuring they were fully equipped to capitalize on the high influx of demand. Further amplifying this spirit of recognition, Shopsy also launched a Seller Rewards Program which is designed to reward top sellers who achieve the most orders across all Shopsy categories, thereby acknowledging the tremendous effort put by sellers to make the festive season a success.
Deepening Bharat’s Digital Shopping Footprint
Over 70% of orders during the Grand Shopsy Mela came from previously underserved towns, as Shopsy expanded its reach into new regions including Ambajogai (Maharashtra), Shyampur (West Bengal), Gauchar (Uttarakhand), Fekamari (Assam), Bilaspur (Himachal Pradesh). Engagement also soared in metro cities like Bangalore, Kolkata, New Delhi, and Hyderabad, supported by remarkable spikes in Tier 2 to 4 locations – 50.9% from Tier 3 & 4 and 56.3% from Tier 2 highlighting Shopsy’s expanding footprint deep into Bharat.