Mumbai : Fast-growing AdTech firm, Frodoh announces a strategic partnership with regional OTT platform Chaupal to introduce a first-screen monetisation framework. Aimed at enabling subscription-led platforms to unlock new revenue without disrupting the viewer experience, the technology is an industry first equation for OTT platforms.
Frodoh’s first-screen framework addresses by unlocking deeper monetisation opportunities built around session depth, viewing intent, and discovery behaviour unique to connected TV specifically within the home screen while keeping content streaming completely ad-free. These formats are designed to align with user behaviour, ensuring visibility while maintaining a seamless and non-intrusive interface.
Speaking on the association, Sandeep Bansal, CEO, Chaupal said, “At Chaupal, our priority has always been to provide an uninterrupted, premium viewing experience for our subscribers. As the SVOD landscape evolves, we recognize the need for sustainable growth that doesn’t compromise the trust of our audience. By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetization layer that integrates seamlessly into our UI, ensuring that discovery remains native and non-intrusive. This framework allows us to unlock incremental revenue from high-attention real estate while keeping the actual content consumption entirely ad-free.”
Russhabh R Thakkar, Founder and CEO, Frodoh, added, “Frodoh’s first-screen framework is built to solve the unique monetisation challenges of premium SVOD platforms like Chaupal. This is a completely new category of ads for India, a path-breaking step that expands the total addressable market by unlocking high-attention home screen real estate that was previously unreachable. We thank the whole Chaupal for their trust in Frodoh partnership and look forward to working alongside them.”
With this partnership, Frodoh and Chaupal redefine a focused shift towards monetising scalable path, enabling OTT platforms to drive incremental revenue without disrupting the core viewing experience.
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About Chaupal:
Chaupal stands as Punjab’s very own OTT platform, born from the soil it represents. Built in Punjab, built for Punjab — and now watched across continents — Chaupal brings together the richness of Punjabi, Haryanvi and Bhojpuri stories with modern, premium streaming standards. It is one of the few regional platforms that has grown from a local idea into a global entertainment destination without losing its cultural essence.
With a strong slate of blockbuster films, acclaimed originals, exclusive releases and genre-defining regional hits, Chaupal has built a catalogue that reflects the emotional and cultural landscape of
North India. From powerful dramas and comedy favourites to folk-rooted narratives, every story is curated with a simple promise — authenticity first.
What sets Chaupal apart is its commitment to making regional entertainment world-class. The platform blends intuitive design, clean navigation and high-quality streaming to offer a viewing experience that is rooted, real and refreshingly simple for audiences of all ages.
Chaupal’s philosophy is clear:
We believe regional storytelling isn’t a niche — it is the cultural heartbeat of India, and it deserves a global stage. With its growing international presence and rapidly expanding user base, Chaupal continues to champion local voices and connect them with viewers across the world.