India : SOCIAL has wrapped up its Oktoberfest run with PROST N’ DOST, held from 19th September to 10th October 2026, bringing together beer, food and friendly competition over three weeks. Among the season’s highlights was Beer-lympics, where teams took on four games and competed for a spot on the leaderboard, adding a playful competitive streak to the usual Oktoberfest catch-up.
Over the course of the celebration, SOCIAL recorded approximately 5.5 lakh footfalls across its outlets as friends came together for everything from casual catchups to game-led evenings. The response pointed to a broader shift in how nights out are taking shape, with people increasingly looking for more than just a table and a menu.
While beer kept the festivities flowing, food was no side act. BBQ Chicken Drumsticks emerged as the best-selling dish, with 1,900 portions sold, followed by Salchipapas, with 1,400 portions sold during the Oktoberfest period. Charred Corn Ribs, Loaded Potato Skins and quesadillas were among the other dishes that kept the food conversation going between rounds.
Beer-lympics ultimately became the clearest expression of what PROST N’ DOST set out to do: give friends more reasons to stay, compete, laugh and make a night of it. Rather than positioning Oktoberfest as just another drinking occasion, SOCIAL centered the celebration on the coming together of food, games and good company.
“People are increasingly looking for nights out that feel more layered, where food and drinks are part of the experience, but not the whole story. We’re seeing a clear preference for moments that are social, interactive, and easy to be part of. With PROST N’ DOST, that came through in the way people responded to Beer-lympics, which added a playful competitive edge to the evening without taking away from the catchups and conversations around it. What stood out was how naturally people moved between the games and the table, which is often what makes a night out feel more memorable and worth spending time over,” said Divya Aggarwal, Chief Growth & Product Officer, Impresario Entertainment & Hospitality Pvt. Ltd.
With PROST N’ DOST, SOCIAL brought a fresh spin to Oktoberfest, pairing familiar favourites with games and friendly competition to create more reasons for people to come together. It showcased SOCIAL’s approach to making every visit about more than just food and drinks, turning a night out into an experience worth sharing.
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