Mumbai : GKB, an eyewear brand with a legacy spanning over six decades, continues to advance its premium brand strategy by strengthening its curated portfolio of global design-led eyewear brands with the introduction of MYKITA, the internationally acclaimed Berlin-based eyewear design house renowned for its avant-garde aesthetics, minimalism and quiet luxury appeal.
With a strong foundation built on trust, expertise, and long-standing consumer relationships, GKB has been steadily evolving from a multi-brand optical retailer into a destination for global eyewear brands in India. The addition of MYKITA reflects this direction, reinforcing GKB’s commitment to bringing world-class design, innovation and craftsmanship to an increasingly aspirational Indian consumer.
GKB is among a select group of authorised partners chosen to represent the brand. This reflects recognition of GKB’s longstanding credibility as a curator of global eyewear houses with strong design integrity and clearly defined positioning. Engineered with stainless steel and modern silhouettes, MYKITA frames are now available at Gurusaday, Kolkata and Alwerpet, Chennai.
Now present at select GKB stores, MYKITA finds a retail environment that mirrors its own design philosophy, where innovation meets artistry to deliver a refined and immersive eyewear experience. The collection will also be showcased through GKB’s curated Wedding Edit events across select cities, offering consumers a design-forward engagement that extends beyond conventional retail formats.
Speaking about the strategic addition, Priyanka Gupta, Director, GKB, said “At GKB, our long-term vision is to create a retail ecosystem that brings the finest global eyewear brands and their craftsmanship to Indian consumers. MYKITA represents a new-generation design philosophy where engineering excellence becomes an expression of artistry. Introducing MYKITA across our select stores is a strategic step in elevating our premium offerings for consumers who understand and value true luxury.”
In line with GKB approach to introducing global eyewear brands, the MYKITA collection is supported by trained in-store specialists who guide customers through the brand’s distinctive materials, lightweight engineering, and precision-driven design elements, ensuring an informed, personalised and elevated retail experience.