Hyderabad – HEINEKEN today announced the opening of its HEINEKEN Business Services (HBS) India Centre in Hyderabad, marking a significant milestone in the company’s global transformation journey and reflecting India’s expanding role in enabling HEINEKEN’s long term growth.
Aligned with HEINEKEN’s purpose of Brewing the Joy of Togetherness to inspire a better world and its EverGreen 2030 strategy, the new centre will strengthen global capabilities, support more connected and agile ways of working, and help build future-ready operations across HEINEKEN’s global network.
The inauguration was held in the presence of senior HEINEKEN and United Breweries Limited (UBL) leadership, with the Hon’ble Minister for Industries & Commerce, Information Technology, Electronics & Communications and Legislative Affairs, Telangana, Sri D. Sridhar Babu, and the Hon’ble Minister for Prohibition & Excise; Tourism & Culture and Archaeology, Telangana, Sri Jupally Krishna Rao, attending as Guests of Honour, alongside other senior state government officials. Members of the diplomatic and embassy community were also present, highlighting the strategic significance of the investment and Hyderabad’s emergence as a leading global business services and innovation hub.
The HBS India Centre is HEINEKEN’s fourth business services location globally and its first in Asia Pacific, strengthening the company’s global network of capabilities through globally connected, high-performing and consistent services. Designed to bring together specialised expertise and reduce duplication across markets, the centre will support standardised systems, processes and SOPs at scale, while enabling market specific flexibility through a strong glocalisation model.
From Hyderabad, HBS India will support HEINEKEN’s operations across Asia Pacific and selected markets in Africa, the Middle East and Eastern Europe. Key services delivered from the centre include finance, procurement, supply chain and HR processes, alongside enterprise wide digital, data and business process transformation capabilities. India, through UBL and Singapore will serve as pilot markets and early beneficiaries of the centre’s delivery model.
Spread across 76,000 sq.ft, the state of the art facility features ergonomic workstations, open collaborative areas, breakout zones and other productivity enhancing design elements. The Hyderabad Centre is a key contributor to the planned expansion of HEINEKEN Business Services, which is expected to grow to around 3,000 roles globally across all HBS locations by 2030.
Ákos Magyari, Senior Director, HBS, said:
“EverGreen 2030 is reshaping HEINEKEN into a more connected, resilient and future ready organisation. The launch of HBS India is a landmark step in strengthening our global capability network and deepening our footprint in one of our most strategically important markets. Complementing our longstanding presence through United Breweries Limited, the centre positions India as a critical hub within our global services ecosystem; enabling consistent ways of working, operational excellence and long term value creation. India’s scale, talent depth, and digital maturity will play a defining role in HEINEKEN’s sustainable global expansion.”
Vineeth Suresh, Director & India Head, HBS, added:
“The launch of HBS India reflects HEINEKEN’s strong confidence in India as a long term strategic partner in its global transformation journey. Building on the solid foundation of UBL, the Hyderabad centre brings together world class talent, global standards and a collaborative culture to deliver high quality, connected services at scale. As a regional hub supporting Asia Pacific and beyond, it will play a key role in driving consistency, efficiency, and innovation across markets.”