Bengaluru: ixigo, India’s leading OTA for the Next Billion Users, has onboarded Indian cricket icon Rohit Sharma as the brand ambassador for its trains app. This exciting partnership is set to elevate ixigo’s reach across the nation, solidifying its position as the ultimate app for seamless, innovative, and reliable train travel experiences.
As part of this collaboration, ixigo Trains is unveiling a dynamic new advertisement featuring Rohit Sharma in an unexpected and exciting avatar – a rapping ticketman! Combining humour, energy, and creativity, the ad highlights ixigo’s user-friendly features, designed to make train travel hassle-free for millions of Indians. Through a catchy rap, the film wittily showcases key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and seamless & quick ticket booking experience. This engaging ad positions ixigo Trains as the ultimate one-stop travel solution for every traveller. The 360-degree campaign, starring Rohit, will be launched across television, digital and outdoor platforms.
ixigo Trains remains at the forefront of revolutionising train travel through customer-focused features. With offerings like free cancellation, food on train, travel guarantee ensuring confirmed seats and instant refunds, ixigo continues to solidify its role as an indispensable travel companion for modern travellers.