Hyderabad: Jaypore, India’s beloved artisanal brand from the house of Aditya Birla Fashion and Retail Limited, strengthens its presence in South India with the launch of its fourth store Hyderabad, at Sarah City Mall—an evocative celebration of the region’s rich craft heritage. Known for its deep-rooted traditions and expressive artistry, Telangana offers a natural setting for Jaypore’s ongoing journey of bringing Indian craftsmanship to life across the country. The launch is part of the brand’s continued expansion, strengthening its presence through thoughtfully curated spaces that honour artisanship and invite customers into a world of culture, design, and storytelling.
Jaypore’s 2,084+ sq. ft. store in Hyderabad is a haven where craft and design come alive in quiet conversation. Its terracotta-hued façade, patterned with a glowing geometric lattice, offers a gentle invitation inward. Inside, light spills through arched thresholds onto handcrafted textured walls and artisan-crafted displays, creating a space that feels both timeless and personal. From the whisper of Chanderi silks to the bold stitch of hand embroidery, each piece tells its own story—carefully curated to reflect the depth of Indian artistry. With each season, the store transforms—introducing fresh collections and interpretations that celebrate the timeless richness of Indian craftsmanship.
Talking about the launch, Manu Gupta, Vice President and Brand Hear, Jaypore said, “Hyderabad has been an important and responsive market for us, and the launch of our fourth store in the city is a reflection of the growing affinity for craft-led design in the region. As we strengthen our footprint across South India, we remain committed to creating spaces that bring India’s artisanal heritage to life—through immersive storytelling, thoughtful curation, and design that resonates with the modern craft enthusiast.”
Within a quiet alcove, the dedicated jewellery space offers a moment of discovery. Here, tribal silver, gold-plated heirlooms, and stone-studded treasures shimmer with handcrafted charm, each piece embodying the timeless elegance at the heart of Jaypore. It is a space where ornament becomes story, and beauty carries the weight of legacy.
With its newest store in Hyderabad, Jaypore invites visitors to explore a thoughtfully curated selection of handcrafted apparel, expressive jewellery, and soulful home accents. From intricately carved wooden décor and woven textiles to floral block prints and nature-inspired layers, each creation reflects the poetry of Indian craftsmanship—and the enduring joy of the handmade.
As Jaypore continues its journey across India, each new store becomes more than a destination—it becomes a tribute. A tribute to the artisans, the traditions, and the quiet luxury of things made with care. Hyderabad is the latest chapter in this growing story: rooted in culture, shaped by design, and waiting to be discovered.
Store Address: 3F-59-61 Third floor Sarath City Capital Mall, Gachibowli – Miyapur Rd, Whitefields, Kondapur Hyderabad -500084