Chennai: When hunger strikes, India turns to two of its favourite snacks – crispy KFC Chicken Popcorn or slurpy Maggi noodles. And for the first time, in what undoubtedly is the most epic, and perhaps most awaited, collaboration of 2022, KFC India partnered with Nestle to delight fans with the KFC Popcorn Bowl Made with Maggi. This unbeatable combination of KFC’s signature Chicken Popcorn that’s crispy on the outside and juicy on the inside, along with delicious & slurpy Maggi noodles in one perfect bowl, is certainly the ultimate & delectable solution for your hunger pangs. To unveil this latest addition on its the finger-lickin’ good menu, KFC released a campaign film with the uber stylish Colonel Sanders cooking up this masterpiece in the kitchen, while grooving to some cool beats; watch the film here.
Speaking of the collab we’d all been waiting for, Moksh Chopra, General Manager, KFC India said, “Both KFC and Maggi are iconic brands that are loved by their fans. It was a matter of time before these brands came together for an iconic partnership. Adding a dash of swagger to this delectable product offering is our Colonel in his swanky avatar, as he creates this masterpiece. The Colonel’s cool moves, along with the fun chemistry of the mother-daughter duo as they dig into their KFC Popcorn Bowl Made with Maggi, surely make for an entertaining watch.”
Talking about the campaign film, Ritu Sharda, Chief Creative Officer – North, Ogilvy, added, “KFC Popcorn Maggi is a quirky KFC twist to the classic Maggi. So, for our advertising too, we wanted to do a twist on the classic. We picked up the iconic Maggi line, ‘Mummy bhook lagi’ and flipped it around – where it’s the mummy this time who is having a hunger pang. Because with a product as irresistible as this, bacche kya, mummy ko bhi bhook lag jayegi!”
The film opens with Colonel Sanders in the KFC Kitchen rolling up his sleeves as he readies himself to create something new. In a surprising move, he picks up a Maggi cake, breaks it into two and adds the iconic magic masala to it, in a very Salt Bae like move, all the while grooving to a peppy tune. As we enjoy his moves, he gets the golden & crunchy Chicken Popcorn ready, sprinkling it with the right seasoning. Adding the final touches to his dish, he tops off this the golden slurpy Maggi goodness, with the crunchy Chicken Popcorn, revealing the delicious surprise he’s been working on all along – the KFC Popcorn Bowl Made with Maggi. He serves his masterpiece to the eagerly waiting mother-daughter duo, while cheekily asking the mother “Mummy, Bhook Lagi?”. They dig into this tasty goodness, and before the daughter gets a chance, the mother swoops in and takes a bite from her bowl, ending the film on a moment of laughter between the two.