Gurugram: Xtendr, a leading tech, design, XR & AI company, today launched bitom, a platform built to change how brands create connected experiences. By turning packaging, products, print, and other physical and digital touchpoints into programmable surfaces, bitom enables brands to create, scale, measure, and change interactive experiences, all in minutes.
Powered by AI, extended reality (XR), and gamification, bitom brings digital intelligence into the physical world. Every product, packaging, printed collateral, or any other touchpoint can transform into a brand’s own 24 x 7 channel. Building a lasting connection with consumers long after the initial interaction.
Watch the launch film: bitom Launch Video
The idea behind bitom comes from Founder and CEO Anurag Sachdeva, who spent more than six years leading the Angry Birds business at Rovio across 13+ countries before building Xtendr. “Taking an IP across markets, partners, and products showed me how difficult it is to keep the conversation with consumers going beyond the initial interaction. At Xtendr, we built connected experiences for some of the region’s biggest brands, and they worked. But building them one at a time made scaling and accessibility, especially for the long-tail brands, a challenge,” he quoted.
“With bitom, we want to change that. Our ambition is to turn traditionally one-way touchpoints into two-way conversations, giving brands and IP owners the ability to create, scale, measure and change experiences in minutes. We have built bitom in India with a global ambition.”, he further added.
For years, Xtendr has helped 70+ brands across India, Southeast Asia and the Middle East, including Britannia, ITC, Coca-Cola, Unilever, Perfetti, Kimberly-Clark and Pernod Ricard, create experiences around packaging, products, print, and OOH. Transforming every static canvas into a dynamic channel of engagement.
bitom envisions making these experiences even more accessible and scalable..
An OS for connected experiences, bitom is for marketers, brands, packaging designers, creators, media planners, and their consumers.
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