Pune, Maharastra : Martist Services Pvt. Ltd., a brand marketing firm working closely with experiential sector has announced the launch of Martist Creative Trails, a new creative initiative for the hospitality and travel sector.
Built around the thought “Every place has a story. Every creative sees it differently,” the initiative brings together hospitality brands, destinations and selected creative practitioners to develop campaigns inspired by the character of a place.
Under the Creative Trails framework, an artist or creative practitioner experiences a hotel and its surrounding destination, interprets what they discover through their own medium, and that interpretation informs the campaign narrative, visual language and content direction.
The collaborator is positioned as a creative contributor rather than an influencer or endorser, with Martist curating the overall collaboration and campaign architecture.
Commenting on the launch, Madhulika Joshi, CEO & Chief Creative Officer, Martist Services Pvt. Ltd., said: “Hospitality communication often begins with what a property offers. With Creative Trails, we wanted to explore how a place can instead become the inspiration for creativity. The idea is for the creative interpretation to inform the campaign itself.”
Depending on the destination and brief, collaborators may include artists, photographers, filmmakers, writers, designers, craft practitioners, musicians, chefs or other creative professionals.
Campaign outputs may extend across social-first content, films, photography, illustration, editorial storytelling, original artworks, creative maps and selected on-property experiences.
The initiative is structured around four elements — Place, Creative Voice, Story and Experience — with each edition shaped around the individual character of the destination.
Following the launch, Martist is now exploring select pilot collaborations with hospitality and destination-led brands and is also building a curated network of artists and creative practitioners across India.
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