“On National Technology Day, it is worth reflecting on how profoundly technology has reshaped the digital marketing and advertising landscape. Brands today are no longer competing on creativity alone; the real battleground is data intelligence, personalization, and real-time consumer engagement. With India’s digital advertising industry having already crossed ₹49,000 crore in FY2025 and projected to reach ₹56,400 crore in FY2026, the momentum is undeniable. AI, automation, and performance-driven storytelling are fundamentally changing how businesses reach and connect with audiences. In our industry, we believe the future of marketing lies in the intersection of technology and human insight, where campaigns are not just creative but measurable and meaningful. As attention spans shrink and digital consumption surges, innovation will remain the defining differentiator for every brand navigating this competitive, digital-first world.”
National Technology Day Quote by Mr Aditya Kathotia, Founder of Nico Digital
