“Today’s technology has a responsibility that spans beyond speed and convenience. People’s perceptions of technology are clearly changing as India’s digital landscape expands; buying the newest gadget is no longer as significant as using it with greater efficiency and increasing its lifespan.
Refurbished devices and recommerce are driving this change. They cut e-waste, bring down costs, and put premium tech within reach of people who couldn’t access it earlier.
We’re seeing India move from owning devices to optimizing them. India saw over 150 million smartphone shipments last year, according to Counterpoint and IDC estimates, while a significant share of older premium devices remain unused after upgrades.
At Cashify, we’ve handled over 8 million device transactions – proving India’s next tech wave isn’t about buying more, it’s about making devices work harder. Every iPhone someone trades in, becomes another person’s first premium phone. Every old laptop becomes a student’s shot at opportunity.
At Cashify, we build solutions that make buying, selling and upgrading devices simpler while creating real trust and value in the process.”