New Delhi : New Balance marked the inaugural edition of the New Balance City Series (NBCS) in Delhi, a first-of-its-kind community running initiative in India. The three-day experience brought the running community together through an immersive Expo culminating with race day on Sunday. Inspired by the brand’s global philosophy of ‘Run Your Way’, the event saw over 4,000 runners participate across 5K and 10K race formats, welcoming runners of varying experience levels and celebrating the individuality of every running journey.
The weekend began with the New Balance City Series Expo, a two-day event that brought together runners and the wider community ahead of race day. In addition to race kit and bib collection, the Expo featured interactive experiences designed to encourage discovery and participation, including product display units where attendees could explore and try New Balance’s latest footwear, customisation zones, and other engaging brand touchpoints. These experiences offered runners an opportunity to discover the brand while connecting with fellow members of the running community. More than a race, the New Balance City Series celebrated the idea that while every runner has their own way of running, the experience is always better when shared — creating meaningful opportunities for the community to connect with the brand and feel a deeper sense of belonging to the New Balance running community.
The City Series builds on the momentum of the New Balance Run Club (NBRC), which has grown into an active running community across Mumbai, Delhi, Bengaluru, Pune and Hyderabad. With NBRC creating regular opportunities for runners to train, connect and experience the sport together, the City Series expands this vision into a larger, city-wide celebration of running.
Radeshwer Davar, Country Manager, New Balance India, said, “We’ve always believed running is personal – everyone has their own pace, reason, and way. At the same time, community is built in moments, and the New Balance City Series brings both beliefs together: celebrating individual journeys while creating a shared space for runners to connect. Every detail, from the Expo to race day, reflects months of focused effort and our commitment to making every runner feel that care. This is central to how we’re building New Balance in India, with running emerging as one of the country’s most active sporting communities and a long-term growth pillar for us.
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