Bengaluru: Royal Challengers Bangalore has taken a giant step forward in merging sports and lifestyle. As a brand with pan-India presence and rapidly rising global visibility, RCB is intending to show a new path to the audience in India while fusing together performance improvement and excellence on and off the field
with the introduction of innovative concepts, a first in the Indian sporting landscape — RCB Innovation Lab.
RCB Innovation Lab aims to generate insight, ideas, methodologies and products that shape the future of sports in India. At the core of this aim is an aspiration to develop adaptable people and leaders, capable of driving performance improvement and excellence on and off the field.
RCB innovation Lab is based on two principles, to bring sports innovation to as many people and to collaborate with innovative organisations.
RCB in association with the LEADERS, organiser of the most prestigious global sports communities through events, communities and intelligence will connect the most influential people in sports to the most powerful ideas in Sports, thereby bring the global sports leaders together in India for the first time and discuss and drive the future of sports in South East Asia.
Through this initiative they plan to break boundaries; create a platform where sports, business, tech, media and performance meet. They share ambitious plans to propel growth in the regional and international sports market, both on and off the field.
They will host the biggest names in sports and media together in a single platform from over 15+ countries over an exploratory two-day meet, checking how to tap an ever-growing, vibrant Indian sports market on and off the field.
Besides, RCB will provide an unmatched opportunity to close to 750 senior executives and participating brands with a unique opportunity to share their brand story with the key regional and international leaders in sport.
However, one of the biggest features of the RCB Innovation Lab is venturing into Sports Ed Tech, Research & Development for performance enhancement and the setting up of startup accelerator programmes with leading sports & health tech accelerators.
RCB will also establish an AI backed cricket coaching and talent ID platform, helping to identify and develop RCB stars of the future.