Saint Lucia Kings and FREEMANS Tools are joining forces once again, continuing their partnership for the 13th season of the Caribbean Premier League (CPL). FREEMANS, a leading measuring tools manufacturer from India, will serve as a Principal Sponsor for the Kings for the second consecutive year.
Established in 1950, FREEMANS has built a strong reputation for producing high-quality measuring tools and has a global presence. While the company has partnered with other sports leagues in the past, their collaboration with the Kings last year was their first venture into cricket, which was further followed by a partnership with Punjab Kings for IPL 2025.
“We are delighted to continue our journey with the Saint Lucia Kings,” said Sahil Nayar, Executive Director at FMI Limited (FREEMANS). “This partnership represents a perfect alignment of our core values—precision, quality, and a commitment to success. We extend our best wishes to the team for the upcoming challenge and are confident they will defend the title and bring home another CPL trophy.”
Satish Menon, CEO of Saint Lucia Kings, commented, “We are excited to have FREEMANS back as our principal sponsor for CPL 2025. Their renewed support is a testament to the strong relationship we’ve built. We look forward to this partnership, which will play a huge role in ensuring a successful season and delivering brilliant performances for our fans.”
“Our partnership with FREEMANS goes beyond a simple sponsorship; it’s a strategic alliance built on a shared vision and mutual respect,” said Saurabh Arora, CCO of Saint Lucia Kings. “We are confident that this collaboration will not only enhance our brand presence but also contribute to a memorable and winning season for the Saint Lucia Kings.”