New Delhi: Tata Housing Development Company (THDC), one of the leading real estate development companies in India, today announced its engagement with India Sotheby’s International Realty for the strategic marketing of two residential projects. As part of this, India Sotheby’s International Realty will be handling the marketing campaigns for the Gurugram-based developments Tata Housing Gurgaon Gateway and La Vida.
Commenting on the collaboration, Mr. Sanjay Dutt, MD & CEO, Tata Realty and Infrastructure Limited (TRIL) said, “The real estate market in North India has always been dynamic and it continues to grow rapidly even in the current scenario. Gurugram, in particular, is expected to remain as a popular choice for both commercial and residential real estate projects owing to its proximity to Delhi, a major international airport and presence of various international companies. Our engagement with India Sotheby’s International Realty will enable us to reach out to the modern homebuyers seeking spacious, luxurious houses that are situated amid greenery.”
Tata Housing’s Gurgaon Gateway has set a new benchmark for luxurious living and modern architecture. It is an 8.9 acres development offering ready to move grand 3 BHK residences at Sector 112, Gurugram. Comprising of 6 towers with just 358 apartments, it’s a low-density project with plush double-heighted lobbies, timber sun decks and private terraces in the apartments. The Project includes a 12,000 Sq.ft. clubhouse with modern amenities such as outdoor podium swimming pool, indoor temperature controlled swimming pool & world class gymnasium.
LA Vida is a premium housing development by Tata Housing situated at Sector 113, Gurugram near Dwarka Expressway and is just 0.5 kms from the Delhi border. The project is being built over 12 acres comprising 8 towers with 2 and 3 BHK residences. It also offers a 15,000 Sq.ft. Clubhouse with various amenities such as private theatre, coffee lounge, reading corner, gym, squash court, yoga room, card rooms and sporting facilities. The key attraction at La Vida is the vehicle free central green, a sunken garden, with Sky walk connected with tree houses and approx. 1000 trees planted across the development.
Mr. Tarun Mehrotra, Sr. Vice-President & Regional Business Head North & East, Tata Realty added, “India Sotheby’s International Realty has strong credentials and is a well-known partner in the North region. We’re confident that together we’ll be successful in establishing the right brand equity for both our projects– Tata Housing Gurgaon Gateway and La Vida. As more people spend time on digital media due to the lockdown, we look forward to exploring innovative and exciting ways of reaching out to prospective homebuyers through Sotheby’s International Realty’s unique marketing platforms.”
Mr. Vineet Nanda, Director – New Projects, India Sotheby’s International Realty added, “India SIR and Tata Housing are synonymous with trust, transparency and usage of advanced technology and I am thrilled to partner and start a meaningful, rewarding association with two key Tata Housing projects in Gurugram -Gateway Gurgaon and La Vida at Dwarka Expressway. We are looking forward to working closely with many influencers and quality channel partners to market these prime developments. As two industry leaders come together, I am sure that customers will benefit from the game changing strategies that we have designed in the interest of adding more value forthe buyers. The two projects are just a beginning and I am sure, that Tata Housing and India Sotheby’s International Realty will have many more win-win associations in the future”.