Delhi NCR: In a remarkable testament to the tectonic shift in India’s online gaming story, Zupee, India’s leading online skill-based gaming platform, today announced a significant milestone by surpassing 150 million users and staggering 12.5 billion gameplays. Further to marking 100mn users and 6.6bn gameplay in November last year, Zupee Ludo’s gameplay has nearly increased 2x by volume within 8 months, testifying that millions aren’t just downloading Zupee Ludo, they are coming back to play it, repetitively.
This sustained inclined growth reaffirms Zupee’s position as a category leader at the vanguard of India’s online gaming ecosystem. From reimagining an iconic board game like Ludo with a skill-based lens to introducing innovative technology that ensures fair play and transparency, Zupee Ludo has become India’s go-to skill-based game and continues to build an entertaining experience that is culturally relevant yet engaging for today’s digital generation.
Govind Mittal, Chief Spokesperson at Zupee, stated, “This milestone echoes the trust and love that we have received from users across the country. We are not only scaling; we are rewriting how a timeless Indian game is played, protected and celebrated in the digital era. We at Zupee are creating more than just formats of ludo; we are building a transparent, skill-based gaming culture where entertainment branches with fairness and innovation. As we continue to scale, we are committed to delivering a seamless gaming experience for our users with strong focus on technological innovation and responsible game play.”