Dayal Opticals, a name synonymous with trust, expertise, and curated luxury for over six decades, announces the launch of its 20th Luxury Boutique at DLF Summit Plaza, Gurugram, marking a significant step forward in its premium retail journey.
More than a store, this boutique is designed as an experience, one that brings together the world’s most coveted eyewear brands within an environment that is intimate, refined, and deeply personalized. From statement sunglasses to precision-crafted prescription eyewear and rare, limited-edition pieces, every collection has been thoughtfully curated for a clientele that values craftsmanship, exclusivity, and individuality.
Located in the heart of Gurugram’s prestigious Golf Course Road, DLF Summit Plaza sits within one of the capital’s most established luxury neighbourhoods, surrounded by premium residences, global corporations, and a discerning audience that seeks not just products, but long-term relationships built on trust and expertise.
For Dayal Opticals, the choice of this location is deeply strategic and customer-led.
Over the years, the brand has built a strong and loyal clientele across the NCR, including a significant customer base residing in and around Golf Course Road. However, accessing international luxury eyewear often required customers to travel across the city. Recognizing both this gap and the growing demand for premium brands within the neighbourhood, Dayal Opticals saw an opportunity to move closer to its customers, bringing the same trusted expertise, curated global portfolio, and personalized service to where they live and work.
DLF Summit Plaza, with its evolving luxury ecosystem and long-term potential, offered the ideal platform to do so, allowing the brand to create a more immediate, convenient, and immersive luxury experience for its discerning clientele.
Commenting on the launch, Sarvash Kalra, Director, Dayal Opticals, said:
“Luxury retail today is no longer just about access to products, it is about the experience, the environment, and the relationship you build with the customer. Our boutique at DLF Summit Plaza reflects this belief. It is designed as a space where customers can engage with the world’s finest eyewear through curated collections and personalized consultations.
Golf Course Road has always been one of the most evolved luxury corridors in the NCR, and DLF Summit Plaza, in particular, has the right foundations to become a lasting destination. Much like the locations we chose in the past, we see this as a long-term bet, a place that will grow with us and with our customers over time.”
The new boutique represents the next chapter in Dayal Opticals’ legacy, strengthening its presence in high-potential luxury neighbourhoods while continuing to deliver experiences that are rooted in trust, expertise, and a deep understanding of evolving consumer aspirations.
As eyewear increasingly becomes an extension of personal identity and style, Dayal Opticals continues to lead the category, not just by curating the finest brands in the world, but by redefining how luxury is experienced in India.