Accor, a world-leading hospitality group, has announced the signing of Novotel Lucknow Convention Centre, Golf City, further strengthening its growing MICE footprint in the region. Scheduled to open in 2031, the 160-key hotel will feature approximately 4,000 sq. m. of banqueting and event space, reinforcing Lucknow’s emergence as an important destination for business, social events, and cultural gatherings, while adding another landmark hospitality offering to the city’s evolving landscape.
Strategically located within the fast-growing Golf City–Ekana corridor, the hotel will offer easy access to major institutional hubs, residential developments, the airport, and the iconic BRSABV Ekana Cricket Stadium. Designed to cater to business travellers, MICE delegates, sports teams, leisure guests, and transit travellers, the property will bring together contemporary accommodation, nourishing dining experiences, wellness facilities, and flexible social spaces designed to support energising stays.
The hotel will offer expansive food and beverage venues including an all-day dining restaurant and bar designed around Novotel’s evolving approach to delicious, balanced and more sustainable dining, complemented by lifestyle amenities such as a swimming pool, spa, and fitness centre. Positioned as a landmark hospitality development for the city, the project reflects Accor’s continued focus on tapping into high-growth urban cities and emerging MICE destinations across India.
Speaking on the signing, Ranju Alex, CEO– South Asia, Accor, said, “Lucknow is rapidly emerging as a key commercial and lifestyle destination, with the Golf City–Ekana corridor evolving into one of the city’s most dynamic growth hubs. The signing of Novotel Lucknow Convention Centre, Golf City underscores Accor’s continued commitment to expanding its presence in high-potential markets across India. Strategically located and supported by robust MICE infrastructure and contemporary hospitality offerings, the hotel is well-positioned to meet the growing needs of business, sports, and leisure travellers alike.”
Dhiraj Amarnani, Director & Kunal Amarnani, VP Hospitality, Amarnani Promoters Group, added, “We are delighted to partner with Accor to bring the globally recognised Novotel brand to Lucknow’s emerging Golf City district. This development reflects our long-term vision of creating high-quality hospitality destinations that align with the city’s evolving aspirations. With the rapid transformation of the Ekana corridor into a vibrant commercial and lifestyle hub, we believe this hotel will become a preferred destination for travellers, events, and large-format gatherings.”
Novotel, one of the world’s leading midscale hotel brands, champions ‘Longevity Everyday’ through experiences designed to help guests live longer, fuller, and happier lives. With more than 600 hotels across over 60 countries, the brand combines intuitive design, restorative spaces, nourishing dining, accessible wellness, and meaningful social connection to support balanced lifestyles for business travellers, modern families, and leisure guests alike. The brand continues to evolve hospitality around the everyday habits that shape long-term wellbeing, while its global partnership with WWF reflects the brand’s commitment to supporting both personal and planetary health.
The signing aligns with Accor’s strategic expansion plans in India, particularly across high-growth secondary markets and emerging urban hubs. Combining Novotel’s globally trusted hospitality standards with Lucknow’s evolving urban landscape, the development is expected to become a key addition to the city’s hospitality ecosystem.
Accor India & South Asia currently operates 74 hotels across luxury, premium, midscale and economy segments under ten brands, including Raffles, Fairmont, Sofitel, Pullman, Grand Mercure, Novotel, Mercure, ibis and ibis Styles. Ennismore, which represents the Group in the lifestyle segment, is also active in the region with its first hotel Roswyn, a Morgans Originals hotel recently opening its doors in Mumbai.