Vignesh Muralidharan has been appointed Vice President – Global Revenue and Growth for AdCounty Media India. Based in Singapore, Vignesh will oversee AdCounty Media’s global revenue strategy, global partnerships and market development initiatives across key global markets. The emphasis will be on developing high-growth regions located in Asia Pacific, the Middle East and Latin America.
In his new role, Vignesh will work closely with the leadership team to drive revenue growth, enhance strategic partnerships, and further develop AdCounty Media’s worldwide presence; at the same time create new opportunities throughout the rapidly changing digital advertising ecosystem.
With nearly two decades of experience spanning global advertising technology, mobile advertising, programmatic media, partnerships and revenue leadership, he brings an extensive background to his role. Throughout his career, he has had a tremendous impact on the development of revenue functions, the expansion of partnerships, and the growth of market share across several regions.
Commenting on his appointment, Vignesh Muralidharan said, “I am excited to join AdCounty Media at a pivotal stage of its growth journey. I look forward to strengthening global partnerships, driving sustainable revenue growth and supporting the company’s expanding global ambitions following its successful public market journey.”
He spent over five years working with InMobi where he was responsible for generating revenue through large, complex and successful advertising campaigns throughout the Asia Pacific region during the early days in mobile advertising. In addition to working with InMobi, he worked as the regional manager of Southeast Asia for Vserv where he helped establish the sales direction for the company and assisted many of Vserv’s partners including some of the largest brands, advertising agencies and performance marketing groups.
At AppsFlyer, he led partner development in India, where he was responsible for developing strategic partnerships and integrations that supported the company’s growth in one of its most important markets. He subsequently joined SHAREit Group, where he held the position of Vice President – Revenue for almost five years. At SHAREit, Vignesh was responsible for building out cross-regional teams and playing a central role in establishing SHAREit as one of the leading media suppliers and technology companies worldwide.
Recently, as Chief Revenue Officer of Bitsmedia (the firm behind Muslim Pro), he spearheaded the company’s revenue strategy, launched several new programmatic lines of business and developed partnerships with a variety of brands around the world.
Vignesh hails from India with a Management Degree, as well as an Accelerated Management Program in Strategy and Leadership from the NUS Business School Executive Education in Singapore.
Delphin Varghese, Co-Founder and Chief Revenue Officer, AdCounty Media, stated that “The combination of Vignesh’s rich background in worldwide ad-tech ecosystems with a demonstrated capability for establishing both revenue engines and tactical partnerships across several international markets, will provide incredible value to our leadership team. Post IPO, as AdCounty Media continues its international expansion journey, Vignesh’s industry-leading knowledge will be critical in fortifying our global partner ecosystem, providing increased opportunities for growth and generating long term value for all of our clients and stakeholders.”