New Delhi: Adfactors PR has named Nikita Sarwara as Senior Vice President, with responsibility for key client mandates across the firm’s corporate and brand communications work.
In the new role, Sarwara will work across communication strategy, media engagement, thought leadership and crisis management. She will also be involved in long-term communication programmes for clients and work closely with senior teams within the firm.
Sarwara has spent several years at Adfactors PR, during which she has worked with clients across different sectors and communication requirements. Her work has included corporate communications and brand PR, along with media outreach and digital storytelling. She has also been involved in developing thought leadership programmes for founders and senior business leaders.
As part of her responsibilities as Senior Vice President, Sarwara will take on larger and more complex mandates while working with leadership and senior teams across client strategy and delivery. She will also contribute to proposals, pitches and communication programmes being developed for existing and prospective clients.