Gurugram : dau Agency, a search and marketing technology firm with 60+ specialists, today announced that it has rebranded as dau Partners. The new name reflects a shift in how the company works with brands: as one accountable partner across every place buyers now search, rather than as a set of separate services.
The rebrand comes with a sharper focus on AI visibility, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and Search Engine Optimisation (SEO). Paid media, websites, conversion and analytics continue as part of one search-to-sales offering.
The change follows a clear shift in where buyers find answers. ChatGPT alone now reaches about 900 million people every week. Industry studies show that around two in three Google searches in the US end without a click, and that when Google shows an AI-generated summary, clicks on the top result drop by more than half.
“The transition from dau Agency to dau Partners reflects our vision for the future of digital growth. As search evolves, brands need more than traditional rankings; they need to be discovered and recommended across AI-powered platforms. We’re bringing together strategy, technology, content and performance to help brands navigate this shift and build lasting visibility in an AI-first world,” said Gaurav Hasija, Founder and CEO, dau Partners.
One partner for the whole path
dau Partners organises its work around three stages: being found (SEO, AEO, GEO and Google Business Profile), being chosen (content, reviews and reputation, social and website experience) and being booked (paid search and media, conversion optimisation, CRM and analytics). One team owns all three, so nothing is lost between separate SEO, web and ads vendors.
At the centre of this approach is Surface by dau, the company’s in-house platform that tracks client visibility across Google Search, Google Maps and AI assistants daily. It identifies visibility gaps and translates them into actionable weekly priorities.
By bringing paid media, content, website experience and search optimisation under one integrated team, dau Partners connects these insights directly to execution, empowering brands to build a more consistent presence across traditional and AI-driven discovery channels.
“Clients don’t want six vendors and six reports. They want one plan and one number that moves,” said Alisha Duggal, Director of Strategy and Growth at dau Partners. “Our teams work across search, AI answers, paid media and the website together, and every client sees the same data we do in Surface, every week.”
dau Partners also serves clients in the United States, the United Kingdom and Singapore, and is expanding its work globally.
****