Bengaluru: Festive marketing is often associated with limited-time offers and seasonal purchases. This year, apna, India’s largest AI-native early-talent jobs and careers platform, is bringing that approach to a less conventional category: B2B recruitment. Through apna Hiring Utsav, the company is combining festive pricing with culturally rooted storytelling and on-ground activations, encouraging small businesses to look beyond immediate vacancies and plan their hiring for the year ahead.
The campaign opens with Hiring Ka Ravan, a ten-headed Ravan dressed in a business suit, representing common recruitment frustrations such as interview no-shows, joining drop-offs, staff shortages and hiring costs. Drawing on the cultural significance of Dussehra, the creative uses a familiar festive symbol to make everyday employer challenges more relatable. The underlying proposition is simple: while festive offers are seasonal, the need to hire extends throughout the year.
Taking this idea to Bengaluru’s business communities, apna is deploying a branded mobile van that brings the campaign to life through an interactive on-ground experience. Business owners can engage directly with apna representatives, discuss their recruitment needs and explore annual hiring solutions. The activation is part of a broader series of festive engagements designed to connect with SMBs beyond conventional advertising channels.
The initiative also builds on apna’s expanding offerings for small-business recruiters. With over 6 crore+ candidates spanning sales, finance, customer service, retail, logistics and gig roles, the platform combines national talent reach with hyperlocal hiring capabilities. Radius-based candidate discovery, AI-powered matching and direct database access help employers find relevant talent, while its newly launched recruiter app and apna Unlimited subscription plans offer greater convenience and flexibility for recurring hiring requirements.
As part of Hiring Utsav, apna is offering select annual hiring plans at ₹9,999, with savings of up to 37%. The options include job-credit packages alongside apna Unlimited Subscription plans across single-city cluster or multiple cities offerings. With the message “Saal bhar hiring. Festive wali savings,” Hiring Utsav brings a consumer-inspired festive approach to recruitment, connecting culturally relevant creativity with a practical business proposition for India’s SMB ecosystem.