CHENNAI : Arun Icecreams, the flagship ice cream brand from Hatsun Agro Product Ltd., has made its first-ever participation in the New York India Day Parade 2026, held on Madison Avenue, New York, on August 16, 2026.
As part of the celebrations, Arun Icecreams featured a specially designed parade float and consumer engagement booths along Madison Avenue, where the brand distributed more than 15,000 ice creams in a range of its popular flavours, including Butterscotch sandwich, Cream n cookies Donuts, Vanilla bites, Popitos kacha mango & Malai Kulfi.
The participation follows Arun Icecreams’ recent expansion into the United States and represents the brand’s first appearance at the New York India Day Parade. The event provides Arun Icecreams with an opportunity to strengthen its visibility in the US market and engage with a wider consumer audience as it expands its international presence.
With a strong legacy across South India and a product portfolio that has been enjoyed by generations of consumers, Arun Icecreams is continuing to expand its reach beyond India. The New York participation forms part of the brand’s broader efforts to increase its presence in international markets and introduce its range of ice creams and flavours to consumers across geographies.
Commenting on the participation, Mr. R.G. Chandramogan, Chairman, Hatsun Agro Product Ltd., said: “Arun Icecreams has been part of people’s happy moments for many decades, and participating in New York’s India Day Parade for the first time is a very special occasion for us. As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to the flavours that have been loved for generations. We remain grateful for the trust consumers have placed in Arun Icecreams over the years. With that same commitment to quality and delight, we look forward to taking the brand to more consumers across international markets and building our global journey step by step.”
The New York debut highlights Arun Icecreams’ growing international ambitions and its efforts to bring its wide range of ice creams and innovative flavours to consumers in global markets. The event provides a valuable platform to strengthen the brand’s visibility in the United States and support its broader international expansion plans.