Hyderabad: Asian Paints, India’s leading integrated décor and lifestyle brand, has announced the launch of its new Beautiful Homes store – Amego Classique Home Studio, in Hydershakote, Hyderabad. Spread across 15,000 sq. ft., this expansive two floor experience centre marks another milestone in Asian Paints’ mission to bring complete home décor solutions under one roof.
Operated by long-standing Asian Paints partner Ayaz Ali Khan (Sohail), who has been associated with the brand since 1994, the store builds on a rich legacy of trust and innovation. Over the years, Amego Classique has been at the forefront of bringing Asian Paints’ evolving décor offerings to Hyderabad — from the installation of the Colour world machine in 1997 to the launch of the Colour Ideas store format in 2011.
The new Amego Classique Home Studio is designed as a Beautiful Homes destination, offering customers a holistic view of décor possibilities. The store houses Sleek kitchens, White Teak furniture, BathSense bath solutions, Weatherseal doors and windows, wallpapers, paints, textures, furnishings, rugs, wall panels, and wooden flooring — all curated within inspirational room walkthroughs. The experience seamlessly blends global design trends with local sensibilities, making it a vibrant showcase of Asian Paints’ expanding décor ecosystem.
Amit Syngle, MD & CEO, Asian Paints Ltd., said, “Hyderabad has always been a city where tradition and contemporary living coexist beautifully. The launch of Amego Classique Home Studio is a celebration of that spirit. With this new Beautiful Homes studio, we’re bringing the full spectrum of Asian Paints’ décor solutions to one of India’s most design-forward cities, offering customers an immersive experience that transforms every corner of their homes into a reflection of their personality.”
With this launch, Asian Paints continues to strengthen its Beautiful Homes retail network, offering homeowners, architects and designers in Hyderabad a space where design, material and imagination come together to craft personalized interiors.