Hyderabad: Television serials have long been a part of daily life in Andhra Pradesh and Telangana, shaping cultural conversations and setting lifestyle trends. Recognising this deep emotional connection, Asian Paints has launched Tractor Emulsion Gruhashobha — a one-of-a-kind colour combination guide inspired by popular Telugu serials. For over 80 years, Asian Paints has helped generations of Indians create spaces they love. With Gruhashobha, the brand brings the colours of beloved on-screen homes into real ones. This unique guide is designed exclusively for the people of Andhra Pradesh and Telangana, merging entertainment with décor in a way that is both meaningful and relatable.
Tractor Emulsion Gruhashobha is a carefully curated guide, draws inspiration from the sets of the state’s most-watched Telugu TV serials and the admired women who lead them. Featuring popular characters from the Star Maa network like Deepa, Meena and Avani from Karthika Deepam 2, Gunde Ninda Gudi Gantalu, and Intinti Ramayanam, the guide brings to life trending colour palettes in a way that feels instantly relatable.
Together, these three prime-time serials on Star Maa and JioHotstar reach an audience of 55 million, covering 62% of the monthly reach, making them a powerful cultural touchpoint across the state. Featuring some of the most recognizable faces on Telugu television, these shows are not just entertainment, they are a part of daily life in millions of households. Like these beloved serial characters who are household names across Andhra Pradesh and Telangana, Asian Paints too has been a familiar and trusted name in homes for decades, bringing beauty, inspiration, and dependability to everyday life.
By turning familiar on-screen settings into real-world inspiration, Gruhashobha helps consumers visualise how these shades would look in their own homes. The guide showcases leading actors