Hyderabad: Consumer requirements from their painting partner have evolved dramatically due to the ongoing pandemic. It has become imperative for consumers to choose the right home painting partner. From finalising the perfect shade combinations, to following all the safety protocols &painting processes, to ensure a flawless look, the steps are numerous and chances of getting overwhelmed is fairly high.
As an empathetic Brand, Asian Paints understands these evolving requirements & consumer angsts on painting their homes amidst the pandemic well. Hence, we offer our consumers a supervisedSafe Painting Service.With Asian Paints Safe Painting Service, one can be rest assured their home is in safe and expert hands.
This service provides a dedicated supervisor whoensuresallsafetyprotocolsare maintained,and thorough site sanitisation is conducted. Under his supervision, the team of painters use the latest mechanised tools to delivera flawless finish.
In a brand newTVC, this proposition is told through a funny story of a couple, their inquisitive neighbour and the Asian Paints Safe Painting Service Supervisor who is taking care of everything.
The campaign,devised for consumers in Andhra Pradesh, Telangana,Tamil Nadu and Karnataka, has a mix of TVC, trade, digital and social media assets.
Speaking about this campaign,Amit Syngle, MD and CEO, Asian Paints Limited said, “Asian Paints has always been at the forefront of ensuring a hassle-free and great painting experience. As a responsible &caring brand, we understood the concerns of homes owners in current times and introduced Safe Painting Service where the entire painting process is done with utmost care under the supervision of the Asian Paints Painting Supervisor. With this new TVC, we want to ease all concerns people may have with respect to painting their walls and giving their homes a beautiful new look, without any apprehensions and with complete peace of mind. People can be rest assured that with a trusted brand like Asian Paints, the Safe Painting Service is the best in safety standards and home aesthetics. They can go ahead reimagine their homes and make them breathtakingly beautiful for the festive season.”