According to a recent report by Gartner, only 54% of marketing leaders report having the capabilities needed to deliver on strategy. Today’s marketing leaders are expected to interpret data, build brands, and influence business decisions at the highest level. Yet many professionals find themselves stuck in execution-heavy roles, unable to make the transition to senior strategic positions. Kellogg Executive Education’s Strategic Marketing Leadership Program is designed to change that, fast-tracking marketers from doers to decision-makers in a world where strategic clarity is the new currency.
This is not another marketing course that revisits familiar playbooks. It’s a 30-week, deeply structured journey built around what modern marketing leadership actually demands. Participants develop a sharp, end-to-end understanding of marketing, from uncovering customer insight to driving brand growth and leveraging analytics for competitive advantage. The focus is clear: move beyond fragmented knowledge and build a cohesive, strategic view of marketing that directly impacts business outcomes.
At the heart of the program are three critical pillars: strategy, analytics, and brand leadership. Professionals learn how to turn data into direction, not just dashboards. They build the ability to connect customer understanding with business strategy and translate that into brand decisions that drive measurable growth. This integrated approach reflects how marketing really works today, where no decision exists in isolation, and leaders must connect the dots across functions.
But technical expertise alone isn’t enough to step into senior roles. What sets this program apart is its strong leadership focus. Participants actively develop the skills to influence stakeholders, lead teams, and drive alignment across the organization. Through real-world case studies and a capstone project, they don’t just learn frameworks; they apply them in ways that mirror the complexity of real business environments. The result is a shift in how they think, communicate, and lead.
Delivered in a flexible online format for working professionals, the program meets marketers where they are and takes them where they need to be. Backed by Kellogg Executive Education’s globally recognized marketing expertise, it offers more than knowledge. It offers participants a chance to uniquely combine behavioral marketing, automation and AI to optimize ops efficiency and impact the bottom line.
Program Details:
• Starts on: June 25th, 2026
• Mode: Online
• Duration: 30 Weeks
• Weekly effort: 4-6 hours
• Fee: INR 2,87,000 + GST