New Delhi : Boltt has launched its first-ever smartphone in India, the Boltt Ace 5G, exclusively on Flipkart, marking the brand’s countrywide entry into the smartphone category on the platform. Positioned in the ₹12,000–₹15,000 segment, the youth-focused smartphone is designed for a generation that moves fast, stays connected, and expects its technology to keep pace.
To bring this positioning to life, BIAS Studios led the complete production execution of the campaign film, translating SW Network’s creative narrative into a vibrant and contemporary visual world. From shaping the film’s look and feel to managing production, talent integration, and on-set execution, BIAS Studios, in collaboration with SW Network as the campaign’s creative partner, ensured a cohesive storytelling experience while bringing the campaign’s youth-first vision to screen.
Featuring Ayushmann Khurrana, the film’s youthful and energetic appeal comes through its vibrant cinematography and carefully crafted visual world. His aspirational yet relatable image helped position the Boltt Ace 5G as a desirable, welcoming choice for young consumers, while the lively café setting, dynamic interactions, and visual treatment reflect the pace and spirit of today’s youth.
Jaunty, Producer and Director at Banana in a Suit (BIAS Studios), said, “The idea was to create a world that genuinely felt young, energetic and lived-in. We wanted the café to feel like a space where today’s youth naturally spends time, while allowing the Boltt Ace 5G and its features to become an organic part of that world. Every creative and production choice was made to keep the film vibrant, engaging, and true to the spirit of the campaign.”
Pranav Agarwal, Co-founder, SW Network, added, “With every campaign, the aim is to find a story and a visual language that feels authentic to the audience it speaks to. For Boltt Ace 5G, the idea was to capture the energy, pace, and spirit of today’s youth through a world that felt vibrant and lived-in. BIAS Studios brought that vision to life through a carefully crafted visual treatment, while Ayushmann Khurrana’s natural energy added an effortless charm that made the film feel relatable and engaging.”
The campaign brings together storytelling, celebrity, and seamless product integration to create a contemporary film that reflects the energy and aspirations of today’s young consumers.