India : Ahead of the highly anticipated 27th Edition of IIFA Weekend & Awards, set to take place at the iconic Etihad Arena, Yas Island, Abu Dhabi, on 22nd–23rd January 2027, Bollywood star Shahid Kapoor, Varun Dhawan and Rashmika Mandanna unveils the exclusive IIFA 2027 invitation box, designed by luxury home décor and gifting brand Madihah.
Bringing together the richness of Indian craftsmanship and the spirit of Emirati hospitality, the bespoke invitation box celebrates the enduring cultural connections between India and Abu Dhabi through a thoughtful and elegant approach to design.
The Harmony of Heritage, the concept draws inspiration from the warmth of Emirati hospitality and the shared values of connection, harmony and togetherness. Designed especially for IIFA 2027, the invitation box reflects Madihah’s approach to bringing traditional Indian craftsmanship into a contemporary setting while drawing inspiration from the host destination.
The design incorporates intricate patterns inspired by Abu Dhabi, creating a connection between the destination and India’s rich craft traditions. The IIFA insignia, featured on the spoon and glasses, adds a distinctive element to the creation, marking the occasion through considered detailing and a shared celebration of art and culture.
For Madihah, design goes beyond aesthetics. It is about creating meaningful experiences through craftsmanship, materials and the traditions that bring people together. With The Harmony of Heritage, the brand explores how Indian design sensibilities can connect with the spirit of another culture, making the invitation box a reflection of the occasion it represents.
The creation brings together the worlds of Indian cinema, luxury gifting and craftsmanship, setting the tone for IIFA 2027 in Abu Dhabi. Through this specially designed invitation box, Madihah celebrates the enduring relevance of heritage while presenting it through a contemporary lens.
Instagram – https://www.instagram.com/madihah_home/
Website – https://madihahhome.com/
GET READY TO EXPERIENCE IIFA 2027 | THE GLOBAL CELEBRATION OF INDIAN CINEMA STARTS HERE
22ND – 23RD JANUARY 2027, ETIHAD ARENA, YAS ISLAND, ABU DHABI
****