National : Gold has long been at the heart of Dhanteras celebrations, symbolising prosperity, new beginnings and financial security. While buying gold remains a cherished festive tradition, the way Indians invest in the precious metal is evolving. Alongside jewellery and coins, digital gold is emerging as an accessible alternative, allowing consumers to participate in the tradition with smaller investments and greater flexibility. The shift is reflected in a report by the World Gold Council (WGC), developed in collaboration with Boston Consulting Group (BCG), which found that more than 120 million customers in India have engaged in digital gold transactions.
For consumers looking to explore digital gold this festive season, Invest BharatPe offers 24K digital gold starting at INR 100, along with the option to invest regularly through Gold Systematic Investment Plans (SIPs). Consumers can choose between one-time purchases and regular investments based on their preferences and budget.
Adding to the festive cheer, BharatPe is running the Tyohar BharatPe Gold Offer until November 10, 2026, giving eligible customers additional benefits on digital gold purchases. Under the offer, customers receive 5% extra digital gold on eligible one-time purchases above INR 100, with the additional gold credited instantly to their portfolio. The offer also extends to qualifying new Gold SIPs, subject to customers completing seven successful SIP transactions during the campaign period.
Additionally, customers with qualifying digital gold transactions exceeding INR 10,000 can participate in a leaderboard challenge for a chance to win prizes from a INR 20 lakh prize pool.
Key Benefits of the Tyohar BharatPe Gold Offer
• 5% extra digital gold: Receive 5% extra digital gold on eligible one-time purchases above INR 100, with the additional gold credited instantly to the portfolio.
• Benefits on new Gold SIPs: Qualify for the offer by setting up a new Gold SIP and completing seven successful SIP transactions during the campaign period.
• Chance to win festive rewards: Customers with qualifying digital gold transactions exceeding INR 10,000 can participate in the leaderboard challenge for a chance to win from the INR 20 lakh prize pool.
Getting Started with Invest BharatPe
Consumers can buy digital gold through a simple digital process:
• Download the Invest BharatPe app and complete their profile.
• Select Invest and choose digital gold.
• Enter the amount they wish to purchase, select between one time payment or SIP.
• Complete the payment using BharatPe UPI, other UPI options, net banking or a debit card.
By combining one-time digital gold purchases with the option to invest regularly through Gold SIPs, Invest BharatPe gives consumers different ways to approach gold buying this Dhanteras. The Tyohar BharatPe Gold Offer builds on these options with additional benefits for eligible customers, reflecting BharatPe’s focus on developing digital financial solutions around consumers’ evolving needs.
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