New Delhi: Coverfox, a technology-led insurance distribution platform focused on insuring the last-mile Bharat, today announced the appointment of Shikha Gupta as Chief Strategy Officer (CSO), effective July 1, 2026. Shikha will work closely with the leadership team to drive strategic growth, strengthen corporate partnerships, and support Coverfox’s expansion across Bharat.
With over 18 years of experience across global finance, investing, financial services and portfolio leadership, Shikha brings expertise in corporate strategy, capital allocation, M&A, governance and financial services. Prior to joining Coverfox, she was Investment Director at Elevar Equity, where she evaluated opportunities across financial services, MSME lending, consumer and insurance.
Sanjib Jha, Founder and MD, Coverfox, said: “Coverfox has built an embedded distribution infrastructure that is focused on providing insurance to the last mile Bharat, through strategic corporate partnerships. Shikha’s experience will be valuable as we strengthen our partnerships, scale our distribution ecosystem and build the next phase of Coverfox’s growth.”
Coverfox has sold 20 million livelihoods through its platform, reaching 15 million unique customers and policyholders. Its distribution network has a strong Bharat footprint, with 85.3% of policyholders from Tier-2 and Tier-3 markets and 65% women policyholders.
The company currently works with 72+ corporate distribution partners, with its network cumulatively covering 972 cities and towns, 28 states, 8 Union Territories and 14,174 PIN codes.
As Coverfox enters its next phase, the company will focus on deepening its corporate and financial-services partnerships, expanding insurance penetration across Bharat and strengthening its technology-led distribution capabilities to reach more customers at the last mile.
About Coverfox
Coverfox is an AI-enabled insurance broker and embedded insurtech platform enabling financial institutions, lenders, fintechs, NBFCs, MFIs and digital businesses to distribute insurance seamlessly across India. The company combines insurance broking expertise with proprietary technology infrastructure to make insurance more accessible, affordable and integrated into everyday financial journeys.
Focused on bridging the protection gap across Bharat, Coverfox enables businesses to embed insurance directly into customer ecosystems through scalable digital infrastructure and customised protection products. The platform has sold more than 20 million policies, reaching 15 million unique customers/policyholders, with 85.3% of policyholders belonging to Tier-2 and Tier-3 markets and 65% being women.
Coverfox currently works with 50+ lending and distribution partners and 40+ insurers, and has 72+ corporate distribution partners. Its network cumulatively spans 972 cities and towns, 28 states, 8 Union Territories and 14,174 PIN codes, strengthening its last-mile insurance distribution footprint across Bharat.