Bengaluru : Interio by Godrej, one of India’s leading furniture brands under the Godrej Enterprises Group, has unveiled its latest campaign for sofas category, highlighting the power of personalisation through a fun and relatable family narrative. The campaign showcases an idea that every family member has their own needs when it comes to a sofa, and personalisation is what brings everyone’s needs together.
Shot in the style of a melodramatic family drama, the film follows a family shopping for a new sofa at an Interio store, where a playful game of persuasion unfolds. Each family member has their eye on a sofa they secretly want for themselves and tries to convince the others by pitching its feature as a benefit for someone else. The teenage son suggests a sofa with an extended chaise, framing it as ideal for his father’s knees. The father counters with a sofa that has a charging port, insisting it is perfect for his wife’s work-from-home routine. The wife then makes a case for a sofa with storage, citing her mother-in-law’s ukulele. The grandmother, not to be outdone, pushes for a blue sofa, claiming it is the family dog’s favourite colour. Watching the family go back and forth, the salesperson steps in to ask why anyone needs to convince the other at all, when UPMODS sofas can be personalised to suit everyone’s needs at once.
Speaking about the campaign, Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said, “Every family has its own way of living and own idea of the perfect sofa. At Interio, we believe that furniture should be designed around these individual needs and preferences. With our UPMODS range, consumers have the flexibility to create a sofa that truly feels like their own. Through this campaign, we wanted to capture this relatable family truth in a light-hearted manner, while showing how personalisation means no one in the family has to compromise.”
Every individual in a family has a different idea of comfort, whether it is extra legroom, a place to charge a phone, storage for daily essentials, or simply a colour they love. UPMODS is built to solve for this, allowing consumers to personalise their sofa across legs, armrests, and with 25 colour options, including single and dual-tone combinations, as well as a choice between leather and fabric. With 1750+ possible configurations, the range gives every family member a way to shape the sofa around their own needs, without anyone having to compromise.
Produced by Thunder Films and directed by Sandeep Yadav, the film has been conceptualised by creative agency TBWA\Lintas and will be amplified across YouTube, social media and other digital platforms.
Through this campaign, Interio continues to bring its design philosophy to life by creating furniture solutions that combine functionality, aesthetics and personalisation for modern Indian homes.