New Delhi: DLF Avenue, in collaboration with ARKS By Ranbir Kapoor, hosted a 10K community run that brought together running enthusiasts for a morning centred around movement, fitness and contemporary style. With ARKS as the merchandise partner, the collaboration extended the brand’s presence into an active, community-led setting while offering participants an opportunity to engage with the brand beyond a conventional retail environment.
The morning began at 5:00 AM, as participants gathered at DLF Avenue ahead of the run. Participants received gifts from ARKS before joining the pre-run briefing, with the 10K commencing at approximately 6:00 AM. The runners returned to DLF Avenue at around 7:00 AM, where the morning continued with refreshments and a celebration of the participants’ efforts. Three winners were also recognised with gift hampers.
The association brought together DLF Avenue’s focus on lifestyle-led experiences with ARKS By Ranbir Kapoor’s contemporary fashion proposition. With ARKS merchandise integrated into the run, participants experienced the brand in an active, community-led setting, creating a natural intersection of fashion and fitness.
For DLF Avenue, the 10K adds to its diverse mix of fitness, wellness, fashion, entertainment and culture, creating opportunities for the destination to engage its community through shared interests and experiences.
The collaboration reinforces the mall’s role as a destination that brings together lifestyle, culture and community through experiences that extend beyond retail.