BENGALURU : Agora, Inc. (NASDAQ: API), a global leader in real-time engagement APIs has announced that its real-time voice and video SDKs are powering Feelin’s, an emotion-first social platform built around meaningful real-time conversations. With Agora’s low-latency and scalable communication infrastructure, Feelin’s is delivering seamless live audio pods and one-to-one interactions while supporting millions of real-time conversations with high reliability, fast join times, and consistent audio quality across diverse network conditions.
The Problem
Ensuring real-time interactions feel natural, stable, and scalable
As Feelin’s grew, maintaining a consistent and high-quality real-time experience became critical. The platform supports emotionally driven interactions, where users expect conversations to feel immediate, responsive, and uninterrupted.
Unlike traditional social apps, Feelin’s depends on responsive, uninterrupted interactions to build user trust and engagement. Conversations on Feelin’s are often personal and spontaneous, making reliability essential. At the same time, Feelin’s needed to scale efficiently to support growing user activity and increasing concurrency demands.
Feelin’s evaluated multiple real-time communication providers, including 100ms and Zego, before selecting Agora for its ease of integration, low-latency performance, and scalability. While competing platforms presented medium latency and scalability with more complex integration processes, Agora stood out by offering a streamlined implementation experience alongside reliable, high-quality communication infrastructure capable of supporting real-time interactions at scale.
The Solution
A scalable, low-latency infrastructure for real-time conversations
Feelin’s chose Agora to power real-time voice and video across one-to-one conversations and group audio pods through a unified architecture. This eliminated the need for multiple systems and enabled seamless scaling as engagement grew. Within a short period, the platform supported millions of calls monthly, while maintaining high success rates and fast join times.
Powered by Agora’s global network (200+ Data Centers), Feelin’s ensured consistent performance across devices and network conditions, even as concurrency and session volumes increased. This allowed the team to reduce engineering overhead and focus on building richer, community-driven experiences instead of managing real-time complexity.
“Building meaningful social experiences today depends on creating interactions that feel natural, responsive, and dependable in real time. Feelin’s is transforming how people connect through emotion-first conversations, and we are excited to support their journey with infrastructure designed to deliver high-quality voice and video experiences at scale,” said Tony Zhao, CEO and Co-founder of Agora.
“After implementing Agora, the overall real-time experience became noticeably smoother and more stable. We did not encounter major bugs or latency-related issues during live voice and visual interactions,” said Loveneesh Molathoti & Uday Akula, Co-Founders of Feelin’s.
Results and ROI
Increased reliability, engagement, and scalability
With Agora, Feelin’s scaled rapidly while maintaining consistent performance. Monthly call volume grew from 1.25M to 2.18M calls in 30 days, a 73% increase. Call success rates remained at 99%, with 98% of users joining instantly, ensuring a fast and reliable experience for users.
As the platform scaled, users engaged more frequently and for longer durations. Total service minutes exceeded 7M, driven primarily by audio interactions, reflecting longer and more meaningful conversations. This combination of growth, reliability, and engagement enabled Feelin’s to scale confidently without compromising the real-time experience.
“Real-time performance is critical to our product. We’ve seen strong user feedback on the quality of live interactions, especially around the clarity and consistency of conversations. That has helped build early trust in the platform and encouraged greater engagement,” they added.