Football fandom in India is extending well beyond the television screen, with consumers increasingly looking to wear their team colours, upgrade their gear, and even take to the field themselves. According to the latest search insights from Justdial Limited, India’s No. 1 local search engine, football-related searches witnessed notable growth across key categories in June 2026 compared to May 2026, highlighting growing enthusiasm for the sport among Indian consumers.
Among all categories, football jerseys witnessed the strongest growth, with searches rising 69% across India in June 2026 compared to May 2026. The trend was particularly pronounced across southern metros, with Chennai leading the country with a 73% increase, followed closely by Bengaluru (63%). Mumbai (58%) and Delhi (46%) also recorded substantial growth, indicating widespread consumer interest across major urban centres.
Beyond merchandise, the trend extended to equipment as well. Searches for football shoes grew 12% nationwide, suggesting that consumer interest wasn’t limited to fan gear alone but also encompassed products associated with playing the sport.
Searches for football coaching also registered an increase of 3% across India. While the national growth remained steady, certain cities stood out. Bengaluru recorded the highest increase at 33%, followed by Chennai (28%) and Mumbai (11%), highlighting stronger search activity for coaching services in these markets.
With football enjoying one of its biggest moments on the global sporting calendar, the sport continues to reinforce its place in India’s evolving sports landscape, resonating with an increasingly diverse and engaged audience.
APPENDIX
Football Jerseys
May 2026 vs June 2026
· Pan-India – 69% increase
· Chennai – 73% increase
· Bengaluru – 63% increase
· Mumbai – 58% increase
· Delhi – 46% increase
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Football Shoes
May 2026 vs June 2026
· Pan-India – 12% increase
Football Coaching
May 2026 vs June 2026
· Pan-India – 3% increase
· Bengaluru – 33% increase
· Chennai – 28% increase
· Mumbai – 11% increase