Ask any young parent in India what dinner with a small child looks like these days, and the answer is rarely a conversation. It is a plate of food in one hand and a phone or remote in the other, the television already on before the first bite is taken. A 2025 AIIMS study on screen use among toddlers in Haryana found that letting a child use a device during meals was one of the two strongest predictors of excessive screen time in early childhood, and that one in ten parents admitted to using a screen simply to get their child to eat at all. The struggle isn’t getting children to eat. It’s getting them to look up while they do.
It also happens to be the season when this matters most. Children across the city are settling back into school, trading stories about new classmates, new teachers, new friends made over the break, all the small collisions that come with starting a year afresh. It’s exactly the stretch when they come home with the questions that are harder to answer on the fly: why someone looks different, why a friend’s house has different rules, why the world doesn’t always sort itself the way they expected it to. Those are big things to leave a small child to puzzle out alone.
The one moment in a child’s day that doesn’t have to compete with a screen is the moment food lands in front of them: a new colour, a strange shape, a question waiting to be asked. So, Godrej Vikhroli Cucina released Kitchen Adventures, in collaboration with Chef Anahita Dhondy, a young mother herself, who built an entire bowl designed to hold that moment a little longer.
She calls her creation Bubs, the Balanced Bunny Bowl, a playful nod to Bugs Bunny brought to life on a plate. The first lesson arrives with Bubs’ face, a soft pink sandwich made with Godrej Jersey curd, tinted gently with beetroot juice and filled with a Godrej Jersey paneer mix. On open-mindedness and accepting different perspectives: “Bubs isn’t your usual cartoon bunny. He is pink, brown, black, or even spotted! Every bunny is unique…”
Then come the ears, one leaf of purple cabbage and one of green. On diversity and harmony, gently pushing back on colour prejudice: “Some bunnis have different coloured ears. We don’t need to look or feel the same to be loved. Every bunny is special and deserves a play buddy like you”; Children will meet people who look, move, communicate, or experience the world differently from them. Those differences shouldn’t be a reason to exclude, avoid, or treat someone differently.
A cherry tomato half becomes the nose, black olive slices the eyes, and the whiskers are drawn out in spring onion, left green. On agency, freedom of choice and individuality: “Moustache of spring onions. Bubs chose that colour herself! because we all get to choose what we like and who we are; that’s what makes each of us special.”
Bubs comes to rest on a bed of spinach rice standing in for a lawn, and last comes her bowtie of oranges at its centre. On balance and embracing the different seasons of life: ” A little sour, a little sweet; just like life. The ups and downs make each day special”
Commenting on this, Chef Anahita Dhondy said, “A meal is the one moment in the day that already belongs to you and your child. All Bubs does is give you something to talk about while it lasts.”
Commenting on this, Mr. Shantanu Raj, Head of Marketing, Godrej Jersey, said, “In Indian households, values are often passed on through everyday rituals and shared experiences, with the dining table remaining one of the most meaningful spaces for connection. As lifestyles become increasingly fast-paced and screen-led, these moments matter even more. Food has the unique ability to bring together nourishment, imagination and conversations that help children understand kindness, individuality, acceptance and balance in ways that feel natural. At Godrej Jersey, we believe nutrition supports not just physical growth, but also the small everyday moments through which families shape values, perspectives and memories that stay with children for life.”
Four small ideas, about openness, harmony, individuality and balance, land before the plate is even finished, carried in by curiosity rather than instruction. Godrej Vikhroli Cucina isn’t asking parents to fight the screen for their child’s attention. It’s handing them a plate that already has it built with the goodness of Godrej Jersey.