Mumbai : HiveMinds, a part of the Madison Group, has secured the integrated digital marketing mandate for Dr. Reddy’s Laboratories (Dr. Reddy’s), a leading global pharmaceutical company. The mandate is aimed at strengthening digital presence, accelerating e-commerce growth, and enhancing consumer engagement across channels for Dr. Reddy’s select over-the-counter (OTC) and nutrition brands. As part of the mandate, HiveMinds will provide an integrated digital strategy, including full-funnel e-commerce management across channels and creative services to drive impactful consumer experiences.
The mandate will be managed by HiveMinds Mumbai team, with a focus on optimising the consumer journey, improving performance metrics, and delivering data-driven, high-impact creative solutions.
Deepti Bhaduria, CEO of HiveMinds, said, “Health and wellness is a very interesting space for digital today, and Dr. Reddy’s has already built strong consumer relevance across categories. We’re excited to partner with them at this stage of their growth journey. With our strength in commerce, creative and experimentation, we believe we can help scale customer acquisition meaningfully and build a strong digital engine for the brand.”