New Delhi : Image Stereo, an NCR based integrated Marcom agency, has been appointed as the communications partner for LEGXI, India’s first certified sports collectibles brand.
Under the mandate, Image Stereo will lead strategic communications for the brand, with a focus on enhancing visibility, strengthening brand positioning, and building awareness around the evolving sports collectibles ecosystem in India.
The agency will be responsible for crafting and amplifying LEGXI’s brand narrative across key stakeholder groups, while driving conversations around authenticated sports memorabilia, fan engagement, and the growing culture of sports collecting. The mandate will also encompass communication support for LEGXI’s marquee global partnerships, exclusive collectibles portfolio, athlete associations, and upcoming brand initiatives.
Through an integrated communications approach, Image Stereo will work towards further establishing LEGXI as a trusted destination for sports collectibles and memorabilia, while expanding its reach among sports enthusiasts, collectors, and fans across the country.
Launched in December 2025, LEGXI was founded Rubal Gill, Bhavish Survya, and Yuvraj Pokhrel with the vision of building India’s first credible and premium sports collectibles ecosystem. The brand recently announced its first global partnership with the Argentine Football Association, bringing officially licensed, hand-signed limited-edition collectibles from Lionel Messi, Emiliano Martínez, Julián Alvarez, Enzo Fernández, Lautaro Martínez, and Rodrigo De Paul to Indian fans. The brand has been backed by Indian cricketer Arshdeep Singh reinforcing the brand’s vision of athlete-led, authentic collectibles for sports fans across genres.
Speaking on the win, Shruti Mishra, Founder & CEO, Image Stereo, said, “We are thrilled to partner with LEGXI, India’s first certified sports collectibles brand, which is playing a pioneering role in shaping and formalizing this emerging category in the country. As the global sports collectibles market continues to witness significant growth, driven by increasing fan engagement and demand for authenticated memorabilia, LEGXI is building a credible and trusted ecosystem for sports enthusiasts and collectors in India. We are excited to support the brand at this
important stage of its growth journey. Through strategic storytelling and impactful communications, we look forward to strengthening LEGXI’s visibility, showcasing its unique offerings and global partnerships, and helping drive greater awareness and appreciation for sports collectibles among Indian consumers.”
Speaking on the mandate win, Indian Cricketer, Arshdeep Singh, said, “LEGXI is creating a new dimension of sports fandom in India by giving fans access to authentic collectibles and memorabilia that help them feel closer to the game they love. Having been associated with the brand’s journey, I have witnessed its commitment to building a credible and trusted platform for collectors and sports enthusiasts. With Image Stereo coming on board, LEGXI is well positioned to amplify its story, engage a wider community of fans, and further strengthen the growing sports collectibles culture in India. I am excited to see the next phase of the brand’s journey unfold.”
Commenting on the partnership, Mr. Rubal Gill, CEO, LEGXI, said, “At LEGXI, we are building something that has never existed in India before a credible, authentic home for sports collectibles. As we scale our global partnerships and grow our collector community, we needed a communications partner who truly understands the passion and culture that drives sports fandom, as we do. Image Stereo brings both the storytelling depth and the media strategy that we need to take LEGXI to every sports fan in India. We are excited about what we will build together.”