HMD India today announced a landmark milestone in India’s feature phone market, with its Nokia branded feature phones and HMD feature phones together emerging as the highest-ever recorded share for the brand portfolio in India.
According to IDC Q1 2026 data, the combined HMD & Nokia feature phone portfolio recorded an industry-leading 47.2% market share by value and 32.7% market share by volume. In a defining moment for the company’s independent growth journey, HMD branded feature phones achieved a remarkable standalone performance within just 18 months of brand launch in India, clocking 16.8% value share and 13.5% volume share in the feature phone segment a milestone that reflects the brand’s rapidly accelerating consumer acceptance and market momentum.
Commenting on the milestone, Ravi Kunwar, CEO and VP, HMD India and APAC said: “This milestone goes beyond market leadership, it reflects the growing trust Indian consumers are placing in HMD Ias a future-focused, human-first mobile technology company. Achieving this scale within just 18 months in one of the world’s most competitive mobile markets is a strong validation of our long-term vision and execution strategy. At HMD, we are focused on building a more meaningful and responsible technology ecosystem through trusted innovation, digital accessibility, localized experiences, and safer technology choices for Indian consumers. Our upcoming launches, including the HMD Vibe 2 5G launching on Flipkart unique, represent the next phase of HMD’s growth journey in India bringing smarter, AI-led, and more contextually relevant mobile experiences to consumers. India remains one of our most strategic global markets, and we remain committed to driving long-term innovation and inclusive digital growth across the country.”
The achievement underscores HMD India’s aggressive expansion strategy, deep retail penetration, consumer-first innovation approach, and continued commitment towards strengthening India’s evolving digital and mobile ecosystem. The company has been strategically focused on building a portfolio that combines trust, durability, accessibility, digital inclusion, and localized innovation for Indian consumers across urban and Bharat markets.
Over the last year, HMD has significantly strengthened its presence across India through a sharper omnichannel strategy, enhanced manufacturing and distribution capability, and an expanding portfolio spanning feature phones, smartphones, family-safe devices, and locally relevant technology experiences.
Reflecting the growing demand for reliable and value-driven mobile experiences among Indian consumers, this milestone further reinforces HMD’s ambition of becoming one of India’s most influential mobile technology brands. As the country’s digital landscape continues to evolve rapidly, HMD remains focused on accelerating investments across AI-led innovation, digital trust, manufacturing partnerships, and consumer-centric technologies playing a key role in shaping the next phase of India’s connected and inclusive digital future.