Hyderabad: National Handloom Day, that takes centre stage on 7th August every year, is a celebration of tradition and craftsmanship which unfurls across India. Inaugurated in 2015, this annual celebration honours the legacy of India’s handloom weavers whose intricate work not only sustains an ancient art but also weaves the very fabric of Indian culture and identity.
Hyderabad, the capital of Telangana in southern India, is a city rich in history and culture. Known as the “City of Pearls,” it boasts iconic landmarks like the Charminar and Golconda Fort. The city seamlessly blends its regal past with a burgeoning IT industry, earning it the nickname “Cyberabad.” Hyderabad’s vibrant cuisine, particularly its famous biryani, reflects its diverse cultural heritage.
Jaypore, an artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd. is honored to host the live Ikat weaving on the loom at In-orbit Mall, Hyderabad. Jaypore is well-known for its commitment to maintaining and developing ancient artisanal skills and has built long-term relationships with varied artisanal communities across India to ensure that these age-old crafts continue to thrive.
Dive into the world of Ikat with hands-on demonstrations and insightful workshop led by the Handloom Hero, Mr. Badugu Ashok. Experience the precise process of Ikat weaving, from yarn selection to careful dyeing technique, as well as the cultural significance and history that have made this craft a national treasure.
Mr. Badugu Ashok is a revered preserver of the 19th century Ikat weaving heritage from Koyyalagudem village in Andhra Pradesh. As a prestigious Pochampally weavers’ community member, his family’s magnificent Ikat fabrics have been sought after since the 1940s, decorating the wardrobes of the royal Nawabs.
Jaypore has always championed the cause of Indian handlooms, understanding their cultural significance and the intricate craftsmanship involved. By working closely with artisans from different regions, Jaypore not only promotes their unique crafts but also ensures their sustainability in the modern market. The brand’s efforts have brought traditional weaves and techniques to the forefront of contemporary fashion, creating a bridge between age-old traditions and consumers.