Bengaluru: Kotak Mahindra Bank Ltd. (KMBL) has launched the Kotak BizLabs Accelerator Programme along with a nationwide marketing campaign. This initiative, part of Kotak’s CSR efforts, aims to help early-stage startups overcome growth challenges and scale their businesses.
In collaboration with incubators like IIMA Ventures, NSRCEL, and T-Hub, Kotak BizLabs Accelerator Programme will offer mentorship, market access, funding opportunities, and advisory support. The programme has already enrolled over 200 startups and conducted 15 roadshows in Tier-2 and Tier-3 cities such as Indore, Surat, and Warangal.
Kotak BizLabs Accelerator Programme aims to support around 1,000 startups in sectors like agritech, climatech, fintech, healthcare, edtech, and sustainability. The accelerator programme features a Virtual Knowledge Centre, providing resources like the Online Startup School, guides, and networking opportunities as well as mentoring and grant funding of Rs. 15 lakhs to select startups.
In order to spread awareness about the programme, Kotak has launched an integrated marketing campaign that includes a digital film that captures the spirit of entrepreneurs, set to the tune of “Ohh Dreamers, Tere Crazy Dreams Ki Talaash Hai.” The film highlights how entrepreneurs live and breathe their ideas, with Kotak BizLabs offering up support to further their growth.