Bengaluru – Kotak Securities Limited (KSL), through its flagship CSR initiative Kona Kona Shiksha, has empowered about 3.6 lakhs youth with financial literacy since its launch in July 2021. In FY26 alone, the programme reached 72,624 students nationwide, reinforcing its scale and relevance in building financial knowledge among India’s young population.
Implemented in partnership with the National Institute of Securities Markets (NISM), the programme was conducted across 293 cities and 909 colleges during the year. The programme delivers a structured 10-hour learning module covering personal finance, investment fundamentals, securities markets and financial planning, culminating in an online assessment and NISM certification that equips students with practical, industry-relevant financial skills.
Shripal Shah, MD & CEO, Kotak Securities, added, “At Kotak Securities, helping people make informed financial decisions is at the heart of what we do. In a rapidly evolving financial landscape, financial literacy must begin early. Through Kona Kona Shiksha, we are working to equip young Indians with the knowledge and confidence to navigate financial choices responsibly. The encouraging impact of the programme reinforces our commitment to expanding its reach and contributing to a more financially aware and resilient generation.”
Sashi Krishnan, Director, NISM, said, “We take immense pride in the continued impact of Kona Kona Shiksha. Our partnership with Kotak Securities has enabled us to equip lakhs of young Indians with essential financial knowledge and skills. The strong participation and positive feedback we receive each year reaffirm the growing need for financial literacy, and we remain committed to further expanding the programme’s reach.”
As a flagship initiative within Kotak Securities’ education-focused CSR portfolio, Kona Kona Shiksha continues to receive strong participant endorsement, underscoring its relevance and its success in driving meaningful, long-term change where it matters most.