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Lakmē Redefines Long Wear With SPF In Makeup With The 9to5 Hya Beach Edit

Lakmē, India’s iconic beauty brand, redefines the meaning of suncare & colour with the launch of its newest collection: the 9to5 HYA Beach Edit, Lakmē’s first SPF-infused, sun-ready makeup range. In an industry where makeup and sun protection have traditionally remained individual regimes, Lakmē places SPF in makeup at the forefront- seamlessly blending sweat-proof performance, lasting hydration, and high-impact colour for that fresh glow; into one essential designed for the Indian consumer, where beauty never takes a break from the sun. Only embraces it.

Today’s working woman no longer lives by the clock – she sets its pace. Her days flow effortlessly from morning commutes and important meetings to weekend escapes and sunset getaways. She moves seamlessly between indoor elegance and the warmth of the outdoors, refreshed with a quick swipe of colour infused with SPF. For her, every moment is worth capturing, and her makeup must keep up – delivering breathable comfort, lasting wear, and a natural, skin-like finish that moves with her day.

Recognizing this evolution, Lakmē reimagines what 9to5 truly represents. The 9to5 HYA Beach Edit delivers sweat-proof, heat-proof and beach-proof performance infused with SPF and Hyaluronic Acid, crafted specifically for Indian skin and climate. With hydrated, dewy, and matte finishes that remain flawless from desk to dusk, Lakmē makes sun-soaked style seamless – no touch-ups, no compromises.

The 9to5 HYA Beach Edit presents a complete lineup of waterproof and transfer proof essentials engineered for Indian skin and climate.

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Lakmē 9to5 Hya Beach Edit Cushion Foundation, SPF 40

For a 24 hour second skin finish with Hyaluronic Acid and Vitamin E

SPF 40 protection and a hydrating matte finish

Waterproof, sweatproof, heat proof, transfer proof

Buildable coverage that lasts long without greying or oxidising

Easy on-the-go, precision application with a water drop puff applicator

Available in 12 shades suited for all Indian skin tones

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Lakmē 9to5 Hya Beach Edit Lipstick + Liner Duo, SPF 30

2-in-1 lipstick + liner for a one swipe fuller lip.

Hydrating matte finish powered with Hyaluronic Acid, Vitamin E, & Jojoba Oil

Rich color payoff in a single swipe

Precision liner defines and sculpts; lipstick delivers a smooth finish that makes lips looks fuller

Available in 10 shades crafted for Indian skin tones

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Lakmē 9to5 Hya Beach Edit Cream Blush, SPF 30

A hydrating dewy finish with SPF 30

Ultra blendable, lightweight creamy texture with Hyaluronic Acid and Vitamin E

A flush without any fuss- no tools/ applicators needed

One stroke color payoff

Multi use formula for lips, eyes & cheeks

Pocket friendly, on the go pack

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Lakmē 9to5 Hya Beach Edit Lip Gloss Stain, SPF 15

3in1- Gloss like shine, Balm like Hydration, Locked in stain tint.

Powered by Hyaluronic Acid & peptides with SPF 15

Instantly soothes chapped lips, delivers a glass like finish with a tint that lasts all day

Non-sticky, cushion-soft texture for instant hydration

Smooth, plumped finish that lasts all day

Ideal for on-the-go touch-ups and sun-ready lips

Shop at: https://bit.ly/4rCnKuF | INR 799

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Lakmē 9to5 Hya Beach Edit Color Correcting Concealer, SPF 40

2in1 Corrector+ concealer with SPF 40

Hydrating matte coverage powered by Hyaluronic Acid & Vitamin E

Super Lightweight, buildable matte coverage

Brightens, corrects, and conceals in 1 step without creasing or cracking

Features an in-built kabuki brush for easy, mess-free application

Waterproof, transfer proof and designed for longwear outdoors.

A white and pink spray bottle

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Lakmē 9to5 Hya Beach Edit Makeup Mist with UV Protection

Quick Set hydrating setting mist infused with Hyaluronic Acid and Vitamin E

Sets make up instantly

Hydrates, protects + makes make up look better.

Keeps make up intact through water & heat with UV protection

Ultra Fine, weightless feel.

Cooling, non-sticky, no white cast – perfect for on-the-go touch-ups

By fusing SPF with high-performance makeup, Lakmē pioneers a new era of sun-safe, hybrid glam with the launch of the 9to5 HYA Beach Edit crafted for Indian skin and climate.

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