Mumbai : Madison World is strengthening its leadership team with a series of strategic appointments and expanded mandates across media, content, cinema, sponsorships and OOH. The move brings together experienced leaders with diverse expertise, reinforcing Madison’s capabilities as it enters its next phase of growth.
The strengthened leadership team includes:
Abhishek Bhattacharya, Vice President, Madison Media Ultra
Abhishek will lead a portfolio of key brands in Mumbai. He will also play a strategic role in driving the growth of Madison Media Ultra by identifying new business opportunities, strengthening strategic partnerships and contributing to the agency’s next phase of expansion. A seasoned media professional with over 20 years of experience, Abhishek has built an accomplished career across some of India’s leading media organisations, including JioStar, Bloomberg TV India, Times Group, ABP Group, and HT Media. Based in the agency’s Mumbai office, Abhishek will report to Jolene Fernandes Solanki, COO, Madison Media Ultra.
Gazal Maheshwari, Vice President, Madison Media Infinity
Gazal Maheshwari joins Madison Media Infinity as Vice President, bringing with her 17+ years of experience across client partnerships, business development and sales, spanning television, sports and digital. Most recently with JioHotstar, she worked closely with leading FMCG and beverage businesses, following over a decade with Star Sports, where she was associated with major sporting properties including the IPL, ICC Cricket World Cups, India Cricket, Pro Kabaddi League and ISL.
At Madison Media Infinity, Gazal will lead key client partnerships, bringing her extensive publisher-side experience to the agency side. Her move marks an exciting new chapter, offering a fresh perspective on the evolving media ecosystem and further strengthening Madison’s ability to build meaningful and impactful client partnerships.
Nilkant Sastri, Deputy General Manager – South, MOMS Outdoor Solutions
Nilkant has been appointed as Deputy General Manager, MOMS Outdoor, bringing over 16 years of experience across Media, Advertising, FMCG and Retail. In his new role, he will lead the South region for MOMS, leveraging his expertise in business development, client leadership and media. Over the course of his career, Nilkant has worked with leading organisations including Times Group, Nestlé India, GlaxoSmithKline Consumer Healthcare, Essilor India and WPP.
Abhay Sachar, Associate Vice President, Madison Turnt & Anugrah Madison
Abhay joins Associate Vice President at Madison TurnT and Anugrah Madison, where he will lead the West and South regions. With over 17 years of experience across media, advertising, experiential and content, he has worked with organisations including MTV, Times Group, Reliance Broadcasting, GroupM, VICE Media Group and Mindshare Fulcrum. His expertise spans brand experiences, activations, content and IP-led solutions, with experience across radio, OOH, digital and TV.
Iman Raha, Vice President – Cinema & Sponsorships, Madison Turnt
Iman brings over two decades of experience in Media & Entertainment to his role as Vice President, Cinema & Sponsorships at Madison TurnT, where he will lead the Cinema, Sponsorship and Non-Traditional Media business. Having worked with organisations including Qube Cinema Technologies, Future Media and BIG Cinemas, he brings strong expertise across cinema, media, partnerships and business growth.
Commenting on the leadership expansion, Ajit Varghese, Partner and Group CEO, Madison Media & OOH, said, “Our business is evolving rapidly, and our leadership needs to evolve with it. Each of these leaders brings a distinct perspective, deep category of expertise and a strong understanding of what clients need today. From media and OOH to cinema, sponsorships and content, these appointments strengthen our specialist capabilities while allowing us to continue delivering integrated solutions. I am delighted to welcome them to the Madison family and look forward to the impact they will create.”
Abhishek Bhattacharya, Vice President, Madison Media Ultra, said, “Madison has always combined entrepreneurial thinking with a strong understanding of the market. I am excited to be part of its next phase of growth and look forward to working with teams and clients to build sharper, more effective media solutions that deliver tangible business impact.
Gazal Maheshwari, Vice President, Madison Media Infinity, said, “Having experienced the media ecosystem from the publisher side, moving to the agency side gives me an opportunity to look at brands, media and partnerships through a much wider lens. Madison’s entrepreneurial culture and strong client relationships make this an exciting platform, and I look forward to bringing my experience to the organisation and building meaningful partnerships.”
Nilkant Sastri, Deputy General Manager, MOMS Outdoor, said, “The South market has immense potential, particularly as brands increasingly look at OOH as a medium that can deliver both scale and contextual relevance. MOMS has built a strong platform in the market, and I am excited to lead the South region and work with our teams and clients to identify new opportunities and create solutions that drive meaningful impact.”
Abhay Sachar, Associate Vice President, Madison Turnt and Anugrah Madison, said, “The lines between media, content, entertainment and culture are becoming increasingly fluid. Madison has the scale and entrepreneurial spirit to bring these worlds together in meaningful ways. I look forward to building solutions that create stronger connections between brands and consumers.”
Iman Raha, Vice President – Cinema & Sponsorships, Madison Turnt, said, “Cinema and entertainment offer brands a powerful opportunity to build deeper connections with audiences. I am excited to join Madison and look forward to creating partnerships and experiences that are culturally relevant, commercially meaningful and deliver real value for brands in the ever-growing cinema industry since the pandemic.”
The leadership expansion comes as Madison continues to invest in talent, technology and specialist capabilities as part of its broader Madison 3.0 transformation. The agency remains focused on bringing together data, technology, creativity and deep market expertise to help brands navigate an increasingly fragmented media ecosystem.
Madison World, India’s largest homegrown communication agency, has been ranked the World’s 3rd Largest Independent Media Agency by RECMA 2025. The agency has won over 300 awards in the past 2 years.
Madison World handle over 500 clients, including leading blue-chip brands such as Asian Paints, Titan, Pidilite, Jyothy Labs, CEAT, Blue Star, Samsonite, Axis Max Life Insurance, Joy Cosmetics, Parag Milk Foods, Polycab, Maruti Suzuki, Tata Motors and several others.