Mumbai: Luxury today is defined as much by experiences and communities as it is by the products consumers own. Reflecting this shift, Mercedes-Benz India has announced a landmark multi-year partnership with PadelPark India, becoming the Title Partner of the Indian Padel Tour (IPT) for the 2026–27 season. One of the most significant luxury brand associations in Indian padel to date, the collaboration reinforces the sport’s emergence as a premium lifestyle movement.
As one of the world’s fastest-growing sports, padel has rapidly gained traction in India, attracting entrepreneurs, business leaders, creators, professionals and Gen Z consumers through its unique blend of fitness, social interaction and premium experiences. Organised by PadelPark India, the Indian Padel Tour has established itself as the country’s premier professional padel circuit, bringing together India’s top players and internationally ranked talent through a structured competitive platform. The upcoming season will further strengthen the sport’s growth with an expanded tournament calendar, marquee events, and a wider national footprint.
2026–27 Season Highlights
● Tournament Count: 15 professional tournaments.
● City Footprint: 10 major Indian cities.
● Timeline: Commences in Mumbai in August 2026 and concludes in Bengaluru in June 2027
Jigar Doshi, Co-Founder, PadelPark India, said, “The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger, and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.”
Pratik Doshi, Co-Founder, PadelPark India, added, “The Indian Padel Tour was established to create a structured competitive platform that supports the long-term growth and professionalisation of padel in India. Partnering with a globally respected brand like Mercedes-Benz India is a defining milestone for the tour, reinforcing the sport’s growing stature and potential in the country. Together, we look forward to delivering a world-class season that elevates the player experience, engages a wider audience, and contributes meaningfully to the continued development of India’s padel ecosystem.”
The announcement accompanied the launch of the Mercedes-AMG E 53 HYBRID 4MATIC+, Mercedes-Benz India’s first electrified AMG E-Class model, reinforcing the brand’s commitment to performance, innovation, and progressive mobility. Through its title partnership with the Indian Padel Tour, Mercedes-Benz India is extending that philosophy beyond the road by supporting one of India’s fastest-growing premium sporting communities.
Commenting on this, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “For us, performance extends beyond the car and into the experiences we build with our customers and communities, whether that’s on a racetrack or, as we’ve seen recently, on a padel court through our partnership with the Indian Padel Tour. The AMG E 53 HYBRID reflects that same commitment to precision engineering, paired with a highly personalised ownership experience for Indian customers.”
The partnership marks a significant milestone for both Mercedes-Benz India and PadelPark India, reinforcing padel’s growing stature in the country while accelerating the development of a world-class competitive ecosystem that is shaping the future of the sport in India.