Pune : Naturals, one of India’s largest salon chains, is marking a significant new chapter in its 25-year journey with the launch of Naturals NXT, an AI-powered salon concept at Amanora Mall, Pune, on August 17, 2026. The launch comes as the brand celebrates the milestone of crossing 1,000 salons, signalling its ambition to evolve from a South India-led beauty brand into a truly national player with an ambition to reach 4500+ Salons in quick time
The AI interface allows seamless faceless recognition of the consumer, magic mirror to intelligently recommend and preview the hair styling and colour, the skin age and health. Recommendations that suit “You”. Today beauty is personalised – for “You”
Positioned as the first AI-powered salon from the house of Naturals, Naturals NXT brings together technology and human expertise to create a more personalized and seamless beauty experience. The concept is built around the belief that the future of beauty will be shaped not by technology replacing skilled professionals, but by technology empowering them to deliver better and more personalized experiences.
With Naturals NXT, the brand aims to explore how AI can become part of the salon journey, from intelligent consultations and personalized beauty recommendations to creating a smarter and more seamless customer experience. The concept reflects the changing expectations of today’s beauty consumer, who increasingly seeks services that are personalized, convenient and informed by technology while still valuing the expertise and human connection of professional beauty artists.
“Reaching the milestone of 1,000 salons is a defining moment for Naturals, but we see it as the beginning of our next chapter of our journey. Naturals NXT represents our belief that the future of beauty lies at the intersection of technology and human expertise. We want AI to empower our artists with better insights and help us create more personalized experiences for our customers, while keeping the human touch at the heart of everything we do,” said CKK, Co-founder, Naturals Salon.
The Pune launch is also significant as Naturals wants to take its established presence and experience in South India to a wider national audience. With Pune it herals the expansion in the other cities of Maharashtra.
The launch will also featured Naturals Purple Icons Pune, an initiative through which the brand will recognize and honor achievers from the city for their contribution and accomplishments. The initiative reflects Naturals’ broader belief in celebrating individuals who have created an impact in their respective fields and communities. “The Art of Caring” Where care and beauty go hand in hand”
As Naturals moves beyond its Southern roots and expands its footprint nationally, Naturals NXT represents the brand’s attempt to bring its philosophy of accessible, professional beauty into the next generation — one where technology supports the artist, personalization becomes central to the customer experience and the human connection remains at the heart of beauty.
Naturals – Groom India
Stand for woman empowerment, financial freedom, skilled work force. More than 80%-woman entrepreneurs and skilled wok force in the salons – with growing to 4500+ from current 1000+ heralds the brand voice of woman entrepreneurship and skilled workforce.