By Ankush Jain, CFO at Proventus Agrocom Limited (ProV)
“In recent years, India’s FMCG and food ecosystem has witnessed a meaningful shift, with consumers becoming more conscious about nutrition, transparency, and quality of the food they are having. The transition towards healthy outsourcing is leading the evolution and has encouraged brands to innovate responsibly and build products that balance health with accessibility. As India is awaiting the upcoming budget 2026-27, the expectation speaks out loud this time demanding the government to continue strengthening support for food innovation, healthy living, sustainable sourcing & packaging, and modern retail infrastructure. It’s equally important to strengthen our positioning in terms of bringing forth initiatives such as the newly constituted Makhana Board and the ₹476.03 crore makhana development scheme (2025–2030), thereby we as a healthy snacking brand anticipate increased focus on research and development, access to quality seeds, farmer training, and modernization of processing capabilities. Reemphasizing policy measures around Agri-value chains, clean-label manufacturing, and MSME-led food entities is surely expected to go a long way in creating a resilient, future-ready snacking ecosystem. We believe India has the potential to emerge as a global hub for better-for-you healthy food alternatives, driven by local innovation and world-class standards.”