Pune : Racold, one of India’s leading premium water heating brands, has announced the launch of Pronto Dark 5L, a new addition to its instant water heater portfolio. Designed for modern, design-conscious consumers, Pronto Dark brings together Italian design, a distinctive glossy dark finish, a sleek space-conscious design and fast heating performance, creating a premium appliance that combines style with everyday functionality.
With its compact design and striking dark finish, Pronto Dark fits effortlessly into contemporary bathrooms and kitchens, adding a sophisticated touch to the space. Its 5L capacity and fast heating performance deliver everyday comfort and convenience expected from an instant water heater, making it well suited to modern urban homes.
Beyond its design, Pronto Dark is equipped with multiple safety features, including a shock-proof body, functional thermostat, thermal cut-out and a pressure relief mechanism for reliable protection. Built with 12-bolt system at core, it is engineered to withstand water pressure of up to 6.5 bar, making it suitable for high-rise residential buildings and offering added assurance for everyday use.
Marking the launch, Racold has also unveiled a new digital video campaign (DVC) that brings alive the product’s design-led positioning. The campaign moves beyond the functional benefits traditionally associated with water heaters, positioning Pronto Dark as an appliance that fits naturally into contemporary lifestyles, where style, comfort and performance come together.
Commenting on the launch, Mohit Narula, Managing Director and Country Manager – Ariston Group India Pvt. Ltd, said, “The way consumers choose appliances is changing. Functionality remains fundamental, but design, aesthetics and how a product fits into the home are increasingly influencing purchase decisions. This presents an important opportunity for brands to move beyond conventional category expectations. With Pronto Dark 5L, we are bringing this thinking to water heating by combining Racold’s Italian design heritage with the evolving needs of Indian consumers. The launch is part of our broader focus on creating differentiated products that add greater value to consumers while strengthening our premium portfolio in India.”
For years, water heaters have been viewed primarily through the lens of functionality. But as homes increasingly become spaces where aesthetics matter too, consumers are looking for appliances that not only perform well but also complement their surroundings. Pronto Dark brings this perspective to the water heating category, combining a compact design and distinctive aesthetic with the comfort and convenience expected from a modern appliance.